Search Engine Marketing

Search Engine Marketing (SEM) is a form of digital marketing focused on increasing the visibility of websites in search engine results pages (SERPs) through paid advertising. It enables businesses to reach potential customers at the exact moment they are searching for products or services online.SEM involves placing targeted ads on search engines like Google, Bing, or Yahoo. These ads appear at the top or bottom of search results, above the organic (non-paid) listings.