# **MONTHLY HEALTHCARE MARKETING PERFORMANCE REPORT** ## **Tech2Day Private Limited** ### ***AI-Powered Performance & Growth Analytics Dossier*** --- ### **Report Information Control** | Particular | Details | | ----- | ----- | | **Client Name** | __________________________________________________ | | **Hospital / Clinic** | __________________________________________________ | | **Reporting Month & Year** | __________________________________________________ | | **Reporting Period** | 1st ____________ 2026 to 30th/31st ____________ 2026 | | **Report Reference No.** | T2D/REP/2026/________ | | **Account Manager** | __________________________________________________ | | **Report Release Date** | __________________________________________________ | --- ### **Confidentiality Notice** This document contains proprietary marketing data, campaign analytics, financial spend summaries, and strategic recommendations compiled by **Tech2Day Private Limited** for the internal review of the Client's executive management. --- # **1. Executive Summary & Dashboard** ## **1.1 Monthly Highlights Scorecard** | Metric | This Month | % Growth (MoM) | | ----- | ----- | ----- | | **Total Digital Reach** | ________________________ | ▲ ______% | | **Social Engagement Rate** | ________________________ | ▲ ______% | | **Google Map Searches** | ________________________ | ▲ ______% | | **Direct Phone Enquiries** | ________________________ | ▲ ______% | | **Total Paid Ad Leads** | ________________________ | ▲ ______% | | **Cost Per Lead (CPL)** | ₹ ______________________ | ▼ ______% (Better) | ## **1.2 Key Monthly Accomplishments** * **Brand Reach & Awareness:** Expanded digital reach across target local catchment area. * **Patient Acquisition Campaigns:** Launched targeted performance ad campaigns for priority specialties. * **Content & Visual Production:** Completed scheduled monthly video shoots and doctor interview series. * **Reputation Management:** Improved Google Business Profile rating and review volume. --- # **2. Monthly Scope Execution Tracker** | Service Scope Area | Planned Inclusions | Executed Quantity | Status | | ----- | ----- | ----- | :---: | | **Social Media Creatives** | 12 – 16 Static / Carousel Posts | ______ Posts | ☐ 100% Complete | | **Social Media Reels / Shorts** | 4 – 8 Short-Form Videos | ______ Reels | ☐ 100% Complete | | **Google Business Profile Updates** | Weekly Posts & Image Uploads | ______ Updates | ☐ 100% Complete | | **Doctor Profile Videos** | 2 – 4 Specialty Interview Videos | ______ Videos | ☐ 100% Complete | | **Patient Testimonials** | 1 – 2 Patient Consent Videos | ______ Videos | ☐ 100% Complete | | **Internal Display Updates** | Reception & Waiting Area Loop | ______ Updates | ☐ 100% Complete | | **Performance Ad Campaigns** | Continuous Optimization | ______ Campaigns | ☐ Active | --- # **3. Social Media Channel Analytics** ## **3.1 Audience & Reach Breakdown** | Platform | Total Followers | New Followers (MoM) | Total Reach | Impressions | Engagement Rate | | ----- | ----- | ----- | ----- | ----- | ----- | | **Facebook** | | | | | | | **Instagram** | | | | | | | **LinkedIn** | | | | | | | **YouTube** | | | | | | | **X (Twitter)** | | | | | | --- ## **3.2 Top-Performing Social Media Posts** | Post Title / Topic | Format (Poster/Reel) | Reach | Likes / Comments | Shares / Saves | Key Takeaway | | ----- | ----- | ----- | ----- | ----- | ----- | | **1. ____________________** | Reel / Short | | | | High video completion rate | | **2. ____________________** | Carousel | | | | Strong educational saves | | **3. ____________________** | Single Poster | | | | Local awareness boost | --- # **4. Google Business Profile & Local SEO Analytics** Google Business Profile (GBP) is the primary driver of organic local patient footfall and direct phone calls. ## **4.1 GBP Performance Metrics** | Metric Indicator | Previous Month | Current Month | Net Growth | % Change | | ----- | ----- | ----- | ----- | ----- | | **Direct Profile Searches** | | | | | | **Discovery / Map Searches** | | | | | | **Direct Phone Calls Generated** | | | | | | **Direction Requests (Navigation)** | | | | | | **Website Clicks from Maps** | | | | | | **Total Photos Viewed** | | | | | --- ## **4.2 Online Reputation & Review Scorecard** | Review Metrics | Status / Metric | | ----- | ----- | | **Total Google Reviews to Date** | ____________ Reviews | | **Average Star Rating** | ⭐⭐⭐⭐⭐ (______ / 5.0) | | **New Reviews Received This Month** | ____________ New Reviews | | **Review Response SLA Compliance** | 100% Responded within 24 Hours | --- # **5. Performance Marketing & Paid Ad Analytics** *(Applicable if Meta Ads or Google Ads Management is active)* ## **5.1 Campaign Spend & Lead Summary** | Advertising Channel | Total Budget Spent (₹) | Impressions | Clicks | CTR (%) | Leads Generated | Cost Per Lead (CPL) | | ----- | ----- | ----- | ----- | ----- | ----- | ----- | | **Google Search Ads** | | | | | | | | **Meta Lead Ads (FB/IG)** | | | | | | | | **YouTube Video Ads** | | | | | | | | **TOTALS** | **₹ ____________** | **________** | **________** | **____%** | **________** | **₹ ________** | --- ## **5.2 Specialty-Wise Lead Breakdown** | Medical Department | Target Campaign | Total Leads | Qualified Inquiries | Conversion Est. | | ----- | ----- | ----- | ----- | ----- | | **Orthopedics / Knee Replacement** | Meta Lead Form | | | | | **Gynaecology & Maternity** | Google Search | | | | | **Cardiology / Health Checkups** | Meta Traffic | | | | | **General Surgery / Laparoscopy** | Google Search | | | | --- # **6. Video Production & Visual Asset Audit** ## **6.1 Deliverables Released This Month** | Video Category | Title / Subject Matter | Featured Doctor / Dept | Release Platform | Performance | | ----- | ----- | ----- | ----- | ----- | | **Doctor Profile** | | | IG / FB / YouTube | | | **Patient Awareness** | | | Social & Waiting TV | | | **Patient Testimonial** | | | Social Media / Web | | | **Social Media Reel** | | | IG Reels / Shorts | | --- # **7. Internal & Offline Marketing Execution** ## **7.1 Internal Hospital Touchpoints Updated** * **Reception LED Displays:** Updated with seasonal Monsoon/Winter health packages. * **Waiting Room TVs:** Uploaded 4 new doctor introduction videos to the digital signage loop. * **Department Signage:** Designed new directional boards for Emergency and OPD departments. ## **7.2 Offline Campaigns & Event Support** * **Medical Camp Branding:** Prepared standee designs and banner layouts for Sunday Health Camp. * **Print Collateral:** Delivered updated OPD doctor schedule flyers and tri-fold brochures. --- # **8. AI-Powered Marketing Insights & Competitor Analysis** Our AI engine analyzes market search patterns, patient query trends, and local competitor activities: > **AI Strategic Insights:** > 1. **Search Intent Shift:** High local search volume detected for *"Robotic Knee Replacement"* and *"Executive Health Checkup Packages"*. > 2. **Content Recommendation:** Doctor explanation videos under 45 seconds outperformed static posters by **320%** in patient engagement. > 3. **Competitor Intelligence:** Local competing hospitals increased Meta ad spend on maternity packages; recommended ad refresh for Q3. --- # **9. Financial & Third-Party Expense Reconciliation** | Financial Item | Invoice Status | Amount (₹) | Payment Date | Remarks | | ----- | ----- | ----- | ----- | ----- | | **Tech2Day Monthly Retainer** | Paid / Pending | | | Billing Cycle: ______ | | **Google Ads Budget** | Paid Direct to Google | | | Funded by Client | | **Meta Ads Budget** | Paid Direct to Meta | | | Funded by Client | | **Printing & Standees Billed** | Billed Vendor Direct | | | Billed via Printer | --- # **10. Challenges, Bottlenecks & Action Items** | Challenge / Bottleneck | Impact on Execution | Resolution / Mitigation | | ----- | ----- | ----- | | **Delay in Doctor Video Approvals** | Reel release delayed by 3 days | Designated 24-hr WhatsApp sign-off lead | | **Low Ad Budget Balance** | Ads paused for 12 hours | Set up auto-recharge alerts on ad manager | --- # **11. Next Month Strategic Action Plan** ## **11.1 Proposed Focus Areas** 1. **Priority 1:** Launch dedicated campaign for upcoming Health Awareness Day. 2. **Priority 2:** Schedule monthly video shoot for Gastroenterology & Nephrology. 3. **Priority 3:** Expand Google Maps local SEO review drive across OPD billing desks. --- # **12. Monthly Review Meeting & Sign-Off** | Meeting Date | Attendees (Client & Tech2Day) | Key Decisions Taken | | ----- | ----- | ----- | | ______________ | __________________________________________________ | __________________________________________________ | --- ### **Report Prepared By** **Account Manager Name:** ______________________________________ **Signature:** ______________________________________ **Date:** ______________________ --- ### **Report Approved By Client** **Client Representative:** ______________________________________ **Signature:** ______________________________________ **Date:** ______________________