# **HOSPITAL MARKETING PROPOSAL** ## **AI-Powered End-to-End Healthcare Marketing Solutions** --- ### **Prepared For** **Hospital / Clinic Name** --- **Contact Person** --- **Designation** --- **Proposal Date** --- **Proposal Reference No.** --- --- # **Prepared By** # **Tech2Day Private Limited** ### ***Your Dedicated Healthcare Marketing Team*** --- ## **Transforming Healthcare Brands Through** * AI-Powered Marketing * Digital Marketing * Offline Marketing * Hospital Branding * Social Media Management * Video Production * Performance Marketing * Patient Acquisition Strategies * Brand Development * Growth Consulting --- ### **Confidentiality Statement** This proposal contains confidential and proprietary information belonging to **Tech2Day Private Limited**. It has been prepared exclusively for the above-mentioned client for the purpose of evaluating the proposed marketing services. The contents of this document shall not be copied, reproduced, distributed, disclosed, or shared with any third party, either in whole or in part, without the prior written consent of Tech2Day Private Limited. This document is intended solely as a business proposal and does not constitute a legally binding agreement unless accompanied by a duly executed Service Agreement signed by both parties. --- ## **Tech2Day Private Limited** **AI-Powered Healthcare Marketing Partner** *"Tech2Day is not just a marketing company. We become your dedicated marketing team."* --- **Office Address** --- **Phone** --- **Email** --- **Website** --- # **Company Profile** ## **About Tech2Day Private Limited** **Tech2Day Private Limited** is an AI-powered healthcare marketing company dedicated to helping hospitals, clinics, healthcare professionals, and medical organizations build stronger brands, attract more patients, and achieve sustainable business growth. Unlike traditional marketing agencies, Tech2Day operates as an extension of the client's organization. We don't work as an external vendor—we function as your dedicated marketing team, managing every aspect of healthcare marketing with a strategic, data-driven, and patient-focused approach. Our services are completely customized based on each client's specialty, business goals, target audience, market competition, location, and marketing budget. Every strategy is designed specifically for the client instead of following a one-size-fits-all model. Tech2Day combines Artificial Intelligence, human creativity, healthcare expertise, and performance marketing to deliver measurable business results. From branding and digital marketing to offline promotions, video production, patient engagement, and marketing automation, we provide end-to-end marketing solutions under one roof. Our objective is not just to generate visibility, but to help healthcare organizations build trust, improve patient engagement, strengthen their reputation, and achieve long-term growth. --- # **Vision** To become India's most trusted AI-powered healthcare marketing company by transforming hospitals and healthcare organizations into strong, patient-centric brands through innovation, technology, creativity, and measurable marketing strategies. --- # **Mission** Our mission is to provide complete end-to-end healthcare marketing solutions that are customized for every hospital and clinic. We strive to: * Deliver personalized marketing strategies based on each client's business objectives. * Build strong and trustworthy healthcare brands. * Increase patient awareness, engagement, and acquisition. * Leverage Artificial Intelligence to improve marketing efficiency and decision-making. * Continuously analyze market trends and implement innovative marketing solutions. * Act as a dedicated marketing department for every client instead of functioning as a traditional marketing agency. * Maintain transparency, professionalism, accountability, and long-term partnerships with every healthcare organization we serve. --- # **Our Core Philosophy** **Tech2Day is not just a marketing company.** We become **your dedicated marketing team**. Every hospital is unique. Every clinic has different goals. Every doctor serves a different audience. Therefore, every marketing strategy should also be unique. At Tech2Day, we believe that successful healthcare marketing is built on understanding the client's vision, identifying market opportunities, leveraging AI-driven insights, and executing customized strategies that generate measurable results. # **Why Tech2Day?** Choosing the right marketing partner is not just about creating advertisements or managing social media. It is about partnering with a team that understands your healthcare business, your patients, your goals, and your long-term vision. At **Tech2Day Private Limited**, we go beyond conventional marketing by becoming an extension of your organization. Our approach combines Artificial Intelligence, strategic planning, creative excellence, and continuous performance monitoring to deliver measurable business growth. ## **What Makes Tech2Day Different?** ### **AI-Powered Marketing Strategy** We leverage Artificial Intelligence to analyze market trends, patient behavior, digital engagement, and campaign performance. These insights enable us to develop smarter, faster, and more effective marketing strategies tailored to your healthcare organization. ### **Your Dedicated Marketing Team** Tech2Day is not just a marketing agency—we function as your dedicated marketing department. Our professionals work closely with your team, ensuring consistent communication, strategic planning, and seamless execution. ### **Customized Marketing Solutions** Every hospital and clinic has unique objectives, specialties, target audiences, and budgets. Instead of offering fixed packages, we design customized marketing solutions that align with your specific business requirements. ### **End-to-End Healthcare Marketing** We provide complete healthcare marketing services under one roof, including: * Brand Strategy & Positioning * Digital Marketing * Social Media Management * Graphic Design & Creative Content * Professional Photography & Videography * Video Editing & Promotional Films * Performance Marketing (Google & Meta Ads Management) * Search Engine Optimization (SEO) * Google Business Profile Management * Offline Marketing & Branding * Patient Engagement Campaigns * Marketing Consultation & Growth Planning ### **Data-Driven Decision Making** Every marketing activity is monitored using performance data and analytics. Campaigns are continuously reviewed and optimized to improve visibility, patient engagement, and return on investment (ROI). ### **Transparent Communication** Each client receives: * Dedicated WhatsApp Communication Group * Dedicated Email Support * AI-assisted instant responses * Human support within defined service timelines * Monthly review meetings and performance discussions ### **Flexible Working Model** We offer both: * **Approval-Based Marketing** – Content is shared for client approval before publishing. * **Managed Marketing** – Our team independently plans and executes marketing activities based on agreed brand guidelines and market trends. ### **Continuous Innovation** Healthcare marketing evolves rapidly. Tech2Day continuously adopts new technologies, AI capabilities, industry best practices, and digital innovations to keep your organization ahead of the competition. ### **Long-Term Business Partnership** Our goal is not simply to deliver marketing services. We aim to build a long-term partnership focused on sustainable growth, stronger patient relationships, and continuous brand development. --- ## **Our Commitment** At Tech2Day, we are committed to: * Delivering high-quality professional marketing services. * Maintaining complete transparency in communication and billing. * Protecting client confidentiality and business information. * Providing timely support and strategic guidance. * Building trust through accountability, consistency, and measurable results. --- ## **Our Promise** **We don't just market your hospital.** **We build your healthcare brand.** **We don't work like an agency.** **We work like your own marketing department.** # **AI-Based Marketing Approach** ## **Intelligent Marketing. Personalized Strategies. Measurable Growth.** At **Tech2Day Private Limited**, Artificial Intelligence (AI) is integrated into our marketing methodology to enhance decision-making, improve operational efficiency, and deliver highly personalized marketing strategies for every healthcare organization. Rather than relying on generic marketing practices, our AI-assisted approach enables us to understand each hospital's unique requirements, identify market opportunities, and recommend data-driven strategies that support long-term business growth. Our AI capabilities are designed to support our marketing experts—not replace them. Every campaign, creative, and strategy is reviewed and executed by experienced professionals to ensure quality, compliance, and alignment with the client's objectives. --- # **Our AI-Driven Marketing Process** ## **1. Business Understanding** We begin by analyzing the hospital's: * Medical specialties * Business objectives * Target audience * Existing brand presence * Geographic market * Competition * Current marketing performance * Growth opportunities This enables us to develop a customized marketing roadmap tailored to the organization's goals. --- ## **2. Market & Competitor Analysis** AI-assisted analysis helps us evaluate: * Local healthcare competition * Patient search behavior * Digital trends * High-performing content categories * Industry opportunities * Seasonal healthcare demand The insights gathered allow us to position the hospital more effectively within its target market. --- ## **3. Customized Marketing Strategy** Based on the collected insights, Tech2Day designs a personalized marketing strategy that aligns with the client's: * Budget * Business stage * Service offerings * Brand identity * Growth objectives * Target patient demographics No predefined marketing packages are used. Every strategy is individually developed for each client. --- ## **4. AI-Assisted Content Planning** Our team utilizes AI-supported tools to assist in: * Content research * Healthcare awareness topics * Campaign planning * Social media content ideas * Blog topic recommendations * Video concepts * Seasonal marketing opportunities Final content is professionally reviewed, refined, and approved before publication. --- ## **5. Campaign Performance Optimization** Marketing performance is continuously monitored to evaluate: * Audience engagement * Campaign effectiveness * Lead quality * Brand visibility * Patient interaction * Digital reach * Overall marketing performance Based on these insights, strategies are continuously optimized to improve results. --- ## **6. 24×7 AI-Assisted Client Support** Every client receives access to our AI-assisted support system through designated communication channels. The AI assistant helps clients by: * Providing quick responses to routine marketing queries * Offering updates regarding ongoing marketing activities * Assisting with campaign-related information * Guiding clients through available services * Supporting communication outside regular business hours For strategic discussions, business decisions, campaign approvals, or complex requirements, our dedicated marketing professionals provide personalized assistance during business hours. --- # **Human Expertise + Artificial Intelligence** At Tech2Day, AI enhances our capabilities—it does not replace human expertise. Every project is managed by experienced professionals, including: * Marketing Strategists * Graphic Designers * Video Editors * Content Writers * Digital Marketing Specialists * SEO Professionals * Performance Marketing Experts * Client Success Managers AI supports faster research, better insights, and improved efficiency, while our team ensures strategic thinking, creativity, quality control, and professional execution. --- # **Our AI Commitment** We believe Artificial Intelligence should make healthcare marketing smarter, faster, and more effective while maintaining the highest standards of professionalism, transparency, and human oversight. Our objective is to empower hospitals with intelligent marketing solutions that improve patient engagement, strengthen brand reputation, and support sustainable business growth. # **Complete Hospital Marketing Services** ## **End-to-End Healthcare Marketing Solutions** At **Tech2Day Private Limited**, we provide comprehensive healthcare marketing solutions designed to strengthen your brand, improve patient engagement, increase visibility, and support sustainable business growth. Unlike traditional marketing agencies that offer limited services, Tech2Day functions as your dedicated marketing department by managing every stage of your marketing journey—from strategy and branding to execution, optimization, and continuous improvement. Our services are fully customized based on the hospital's specialty, business objectives, market competition, target audience, operational requirements, and marketing budget. --- # **1. Brand Strategy & Development** We help healthcare organizations establish a strong and trustworthy brand identity. ### **Services Include:** * Brand Positioning * Brand Identity Development * Hospital Branding Strategy * Brand Guidelines * Logo Usage Guidelines * Visual Identity Consultation * Brand Communication Strategy * Patient Trust Building Strategy * Reputation Development --- # **2. Digital Marketing Services** We develop data-driven digital marketing strategies that improve online visibility and patient acquisition. ### **Services Include:** * Search Engine Optimization (SEO) * Local SEO * Google Business Profile Management * Website Content Planning * Landing Page Strategy * Search Engine Marketing * Performance Marketing * Google Ads Management* * Meta Ads Management* * YouTube Marketing * Social Media Marketing * WhatsApp Marketing * Email Marketing * SMS Marketing * Online Reputation Management * Analytics & Performance Reporting > **Note:** Advertisement budgets and platform charges are not included in Tech2Day service fees and shall be borne separately by the client. --- # **3. Creative Design Services** Professional healthcare creatives designed to build trust and increase patient engagement. ### **Services Include:** * Social Media Posters * Health Awareness Creatives * Promotional Designs * Festival Creatives * Awareness Campaign Posters * Infographics * Digital Brochures * Flyers * Banners * Standees * Roll-Up Displays * Presentation Designs * Corporate Branding Materials --- # **4. Professional Video Production** High-quality visual content designed specifically for healthcare marketing. ### **Services Include:** * Hospital Promotional Videos * Doctor Profile Videos * Patient Testimonial Videos * Treatment Awareness Videos * Health Education Videos * Reels & Short Videos * Event Coverage * Hospital Tour Videos * Department Showcase Videos * Video Shooting * Video Editing * Motion Graphics * Subtitle Integration *Video shoot schedules are planned based on mutual availability.* --- # **5. Social Media Management** End-to-end management of your digital presence across major platforms. ### **Services Include:** * Monthly Content Calendar * Content Strategy * Creative Publishing * Caption Writing * Hashtag Strategy * Audience Engagement * Performance Monitoring * Profile Optimization * Campaign Management --- # **6. Offline Marketing Services** Strengthening your hospital's presence beyond digital platforms. ### **Services Include:** * Hospital Branding Materials * Hoardings* * Flex Banners* * Newspaper Advertisements* * Radio Campaign Coordination* * Auto Branding* * Metro Advertising Coordination* * Bus Shelter Advertising* * Local Promotional Campaigns * Medical Camp Branding * Corporate Outreach Campaigns * School & College Awareness Programs > *Third-party media buying, printing, installation, and advertising costs are payable separately by the client.* --- # **7. Hospital Internal Marketing** Enhancing patient experience and strengthening your brand inside the hospital. ### **Services Include:** * Reception Branding * Department Signage * Patient Information Displays * Digital Display Content * Waiting Area Branding * Health Awareness Displays * QR Code Marketing * Patient Feedback Campaigns * Internal Promotional Materials --- # **8. Marketing Consultation** Strategic guidance to support long-term business growth. ### **Services Include:** * Business Growth Planning * Marketing Consultation * Campaign Planning * Competitor Analysis * Market Research * Brand Development Strategy * Patient Acquisition Strategy * Marketing Performance Reviews --- # **9. Monthly Marketing Management** Our team continuously monitors and manages your marketing activities throughout the engagement. ### **Services Include:** * Monthly Marketing Planning * Content Scheduling * Campaign Execution * Performance Review * Strategy Optimization * Monthly Client Meetings * Marketing Recommendations * Continuous Improvement --- # **Service Delivery Model** Every engagement is tailored specifically to the client's requirements. Our service scope is determined based on: * Hospital Size * Medical Specialties * Target Market * Business Objectives * Marketing Priorities * Geographic Location * Competitive Landscape * Available Marketing Budget Accordingly, Tech2Day prepares a **customized proposal and service scope** for each client. We do not offer predefined Basic, Standard, or Premium packages. --- # **Important Service Exclusions** Unless specifically mentioned in the approved proposal, the following are **not included** in the standard service package: * Website Development * Website Maintenance * CRM Development or Licensing * Hospital Management Software * AI Software Development * Third-Party AI Integrations * Custom Software Development * Paid Advertising Budgets * Printing Charges * Media Buying Costs * Outdoor Advertising Charges * Platform Subscription Fees * Domain & Hosting Charges These services can be provided separately upon request and will be quoted independently. --- ## **Our Commitment** **At Tech2Day, we don't simply provide marketing services—we become your dedicated healthcare marketing team, committed to delivering measurable growth, stronger patient engagement, and long-term brand success.** # **Digital Marketing Services** ## **Building a Strong Digital Presence for Sustainable Healthcare Growth** In today's healthcare industry, a strong digital presence is essential for building patient trust, increasing visibility, and driving long-term business growth. At **Tech2Day Private Limited**, we provide comprehensive digital marketing solutions specifically designed for hospitals, clinics, diagnostic centers, and healthcare professionals. Our strategies combine creativity, technology, Artificial Intelligence, and data-driven decision-making to deliver measurable marketing outcomes. Every digital marketing strategy is customized according to the client's specialty, business goals, target audience, competition, geographic location, and marketing budget. --- # **1. Digital Marketing Strategy** We develop customized digital marketing strategies that align with your hospital's vision and business objectives. ### **Services Include** * Digital Marketing Planning * Annual Marketing Roadmap * Campaign Strategy Development * Patient Acquisition Strategy * Brand Positioning * Market Research * Competitor Analysis * Marketing Consultation * Growth Strategy Planning --- # **2. Search Engine Optimization (SEO)** Improve your online visibility and rank higher on search engines through ethical and long-term SEO practices. ### **Services Include** * Technical SEO * On-Page SEO * Off-Page SEO * Local SEO * Google Maps Optimization * Keyword Research * Content Optimization * Medical SEO * Blog Optimization * SEO Audit * Performance Monitoring --- # **3. Google Business Profile Management** Enhance your local presence and improve patient trust through optimized Google Business management. ### **Services Include** * Google Business Profile Setup * Business Verification Support * Profile Optimization * Service Listing * Image Management * Weekly Updates * Google Posts * Review Management * Question & Answer Management * Local Ranking Improvement --- # **4. Social Media Marketing** Build a strong healthcare brand across multiple social media platforms through engaging and educational content. ### **Platforms** * Facebook * Instagram * LinkedIn * YouTube * X (Twitter) * Threads ### **Services Include** * Monthly Content Calendar * Poster Designs * Reels * Short Videos * Educational Content * Awareness Campaigns * Festival Posts * Doctor Branding * Hospital Updates * Community Engagement * Story Management * Caption Writing * Hashtag Strategy * Monthly Performance Review --- # **5. Performance Marketing** Generate qualified leads and increase patient inquiries through strategic paid advertising campaigns. ### **Services Include** * Google Search Ads * Google Display Ads * Google Maps Promotions * Meta (Facebook & Instagram) Ads * Lead Generation Campaigns * Remarketing Campaigns * Conversion Optimization * Landing Page Recommendations * Audience Targeting * Campaign Performance Monitoring > **Note:** Advertising budgets, media buying costs, and platform charges are excluded from Tech2Day's service fees and are payable separately by the client. --- # **6. Content Marketing** Create valuable healthcare content that educates patients and builds brand credibility. ### **Services Include** * Health Awareness Articles * Medical Blogs * Doctor Profiles * Patient Education Content * Website Content * Service Descriptions * FAQs * Newsletters * Health Campaign Content * Seasonal Healthcare Content --- # **7. Creative Design Services** Professionally designed creatives that strengthen your hospital's digital identity. ### **Services Include** * Social Media Posters * Promotional Creatives * Awareness Campaign Designs * Carousel Posts * Infographics * Digital Flyers * Web Banners * Event Creatives * Presentation Designs * Digital Brochures --- # **8. Professional Photography & Videography** High-quality visual content that enhances your digital marketing campaigns. ### **Services Include** * Hospital Photography * Doctor Photography * Infrastructure Photography * Patient Awareness Videos * Hospital Tour Videos * Promotional Videos * Event Coverage * Interview Videos * Reels * YouTube Videos * Video Shooting * Video Editing * Motion Graphics * Subtitle Integration --- # **9. WhatsApp Marketing** Strengthen patient communication through WhatsApp Business solutions. ### **Services Include** * WhatsApp Business Setup * Broadcast Campaigns * Appointment Updates * Health Awareness Messages * Promotional Campaigns * AI-Assisted WhatsApp Support * Patient Communication Strategy --- # **10. Email Marketing** Maintain professional communication with patients and healthcare partners. ### **Services Include** * Health Newsletters * Appointment Reminders * Promotional Emails * Healthcare Updates * Festival Greetings * Patient Education Campaigns --- # **11. Online Reputation Management (ORM)** Protect and enhance your hospital's online reputation. ### **Services Include** * Google Review Monitoring * Review Response Management * Reputation Improvement Strategy * Patient Feedback Collection * Brand Sentiment Monitoring --- # **12. Analytics & Performance Reporting** Measure marketing performance using real-time data and actionable insights. ### **Services Include** * Website Analytics * Campaign Reports * Social Media Performance * Lead Performance Analysis * Audience Insights * ROI Review * Monthly Performance Reports * Marketing Recommendations --- # **AI-Powered Digital Marketing** Tech2Day integrates Artificial Intelligence into its digital marketing process to improve planning, execution, and optimization. AI assists our team in: * Market Analysis * Competitor Research * Content Planning * Trend Analysis * Campaign Optimization * Performance Insights * Patient Engagement Recommendations Every AI-generated insight is reviewed and validated by our marketing professionals before implementation. --- # **Our Digital Marketing Commitment** At Tech2Day, digital marketing is not limited to creating posts or running advertisements. Our objective is to build a sustainable digital ecosystem that increases brand visibility, strengthens patient trust, improves engagement, and contributes to long-term business growth through strategic planning, creative excellence, and continuous optimization. # **Offline Marketing Services** ## **Strengthening Your Brand Beyond Digital Platforms** While digital marketing plays a significant role in patient acquisition, offline marketing continues to be an essential component of healthcare branding. It helps hospitals build credibility within their local communities, increase brand recall, and establish stronger relationships with patients through direct engagement. At **Tech2Day Private Limited**, we design and execute strategic offline marketing campaigns that complement digital marketing efforts and create a unified brand experience. Our offline marketing solutions are customized based on the hospital's objectives, target audience, location, budget, and promotional goals. --- # **Our Offline Marketing Approach** Our strategy focuses on: * Building local brand awareness * Increasing patient trust * Enhancing community engagement * Promoting healthcare awareness * Supporting patient acquisition * Strengthening hospital visibility * Creating consistent brand recognition --- # **1. Outdoor Advertising** We assist hospitals in planning and managing outdoor advertising campaigns that maximize local visibility. ### **Services Include** * Hoardings * Highway Hoardings * LED Billboards * Digital Display Boards * Bus Shelter Advertising * Metro Station Advertising * Pole Kiosk Advertising * Wall Branding * Building Wrap Branding * Traffic Junction Advertising * Direction Signage **Note:** Design, campaign planning, vendor coordination, and campaign monitoring are handled by Tech2Day. Media buying, rental charges, printing, fabrication, installation, and government permissions are payable separately by the client. --- # **2. Print Media Marketing** Professional print materials designed to enhance brand identity and patient communication. ### **Services Include** * Hospital Brochures * Corporate Profiles * Service Catalogues * Flyers * Leaflets * Health Awareness Booklets * Posters * Banners * Standees * Roll-Up Displays * Patient Education Materials * Visiting Cards * Letterheads * Prescription Pad Designs * Envelopes * Appointment Cards Printing costs are excluded unless specifically mentioned in the approved proposal. --- # **3. Community Healthcare Campaigns** Community engagement is one of the most effective methods for building long-term patient relationships. ### **Services Include** * Free Medical Camps * Health Screening Camps * Blood Donation Camps * Eye Screening Programs * Diabetes Awareness Programs * Women's Health Programs * Senior Citizen Health Camps * Child Healthcare Campaigns * Village Healthcare Awareness Programs * Corporate Health Camps * School Health Check-up Programs * College Health Awareness Programs Tech2Day manages planning, branding, promotional materials, and campaign coordination. --- # **4. Hospital Branding Materials** Professional branding solutions designed to create a consistent visual identity. ### **Services Include** * Hospital Name Boards * Reception Branding * Department Signage * Wayfinding Sign Boards * Safety Signage * OPD Sign Boards * Emergency Direction Boards * Department Name Plates * Floor Graphics * Glass Branding * Wall Graphics * Lift Branding * Reception Display Panels --- # **5. Vehicle Branding** Increase brand visibility through mobile advertising solutions. ### **Services Include** * Ambulance Branding * Hospital Vehicle Branding * Auto Rickshaw Branding * Cab Branding * Mobile Healthcare Van Branding --- # **6. Corporate & Institutional Marketing** Develop partnerships with organizations that generate long-term patient referrals. ### **Services Include** * Corporate Tie-ups * Insurance Awareness Campaigns * HR Wellness Programs * Employee Health Packages * Industrial Health Awareness Campaigns * Institutional Collaboration Support --- # **7. Referral Network Development** Strengthen professional relationships that contribute to sustainable business growth. ### **Services Include** * Doctor Referral Programs * General Practitioner Engagement * Clinic Partnership Programs * Pharmacy Collaboration * Diagnostic Centre Collaboration * Community Healthcare Partnerships --- # **8. Public Relations (PR)** Enhance your hospital's public image through strategic communication. ### **Services Include** * Press Releases * Newspaper Features * Healthcare Awareness Articles * Doctor Interviews * Media Coordination * Public Announcements * Event Coverage * Brand Story Development --- # **9. Event Marketing** Professional planning and branding support for hospital events. ### **Services Include** * Hospital Anniversary Events * New Department Launches * Doctor Meet Programs * CME Programs * Medical Conferences * Healthcare Awareness Events * Public Health Campaigns * Community Outreach Events --- # **10. Promotional Merchandise** Custom-designed promotional materials that improve brand recall. ### **Services Include** * Patient Welcome Kits * Health Awareness Kits * Branded Diaries * Calendars * Pens * Water Bottles * T-Shirts * Caps * Carry Bags * Notebooks * Certificates * Event Gifts Production costs are excluded unless approved separately. --- # **Vendor & Third-Party Services** For certain offline marketing activities, Tech2Day acts as the campaign planner and project coordinator. These services may involve third-party vendors, including: * Printing Agencies * Advertising Agencies * Fabricators * Media Buying Partners * Event Management Companies * Outdoor Advertising Vendors * Government Licensing Authorities Tech2Day is responsible for planning, coordination, quality monitoring, and execution management. Third-party production costs, rental charges, media buying costs, fabrication charges, installation charges, and statutory fees are **not included** in the standard service package unless specifically agreed in writing. --- # **Payment Policy for Third-Party Offline Marketing** For third-party expenses: * Expenses below the mutually agreed operational limit may be paid by Tech2Day on behalf of the client and will be added to the next monthly invoice with complete billing transparency. * Any single third-party expense exceeding **₹10,000** must be paid directly by the client in advance or immediately upon confirmation. * Tech2Day will commence vendor execution only after payment confirmation for such high-value services. * All third-party invoices, quotations, and payment records will be maintained with complete transparency. --- # **Our Commitment** Offline marketing is more than advertising—it is about building trust within the community. Tech2Day ensures that every offline campaign aligns with your hospital's brand identity, marketing objectives, and patient engagement strategy, delivering a professional and consistent experience across every touchpoint. # **Internal Hospital Marketing** ## **Enhancing Patient Experience from Within** A patient's experience begins the moment they enter the hospital. Every interaction, visual element, communication touchpoint, and environment contributes to building trust and confidence. At **Tech2Day Private Limited**, we believe that hospital marketing does not end with attracting patients—it continues inside the hospital by creating a professional, informative, and patient-friendly environment. Our Internal Hospital Marketing solutions are designed to improve patient experience, strengthen brand identity, encourage service awareness, and increase utilization of hospital services. --- # **Objectives of Internal Hospital Marketing** Our Internal Marketing Strategy focuses on: * Enhancing Patient Experience * Strengthening Brand Identity * Improving Patient Communication * Increasing Service Awareness * Encouraging Cross-Service Utilization * Building Trust & Credibility * Improving Patient Satisfaction * Creating a Premium Hospital Environment --- # **1. Hospital Branding** Develop a consistent visual identity across the hospital premises. ### **Services Include** * Reception Branding * OPD Branding * Department Branding * ICU & Emergency Signage * Laboratory Branding * Pharmacy Branding * Waiting Area Branding * Lift Branding * Wall Graphics * Glass Branding * Floor Graphics * Direction Signage * Department Name Boards --- # **2. Digital Display Solutions** Convert waiting time into an opportunity for patient education and engagement. ### **Services Include** * Reception LED Display Content * Waiting Area Display Videos * Doctor Introduction Videos * Department Information Displays * Hospital Service Promotions * Health Awareness Videos * Seasonal Healthcare Campaigns * Patient Education Content * Emergency Information Displays * Digital Notice Board Content --- # **3. Patient Education & Awareness** Educated patients make informed healthcare decisions and build greater trust in the hospital. ### **Services Include** * Disease Awareness Campaigns * Preventive Healthcare Tips * Wellness Education * Vaccination Awareness * Nutrition Awareness * Lifestyle Management Content * Health Screening Promotions * Doctor Health Tips * Digital Patient Guides * Educational Posters --- # **4. Waiting Area Engagement** Transform waiting areas into informative and engaging environments. ### **Services Include** * Health Awareness Posters * Wellness Displays * QR Code Information Panels * Hospital Service Information * Doctor Availability Information * Patient Testimonials * Success Stories * Educational Video Content * Digital Health Tips --- # **5. Hospital Promotional Campaigns** Increase awareness of services already available within the hospital. ### **Services Include** * Health Check-up Packages * Diagnostic Packages * Vaccination Programs * Pharmacy Promotions * Preventive Health Programs * Seasonal Health Campaigns * Department Promotions * New Doctor Announcements * New Equipment Launches * Special Healthcare Offers --- # **6. QR Code Integration** Simplify patient interaction through digital access. ### **Services Include** * Appointment Booking QR Codes * Google Review QR Codes * Feedback Form QR Codes * WhatsApp Support QR Codes * Hospital Website QR Codes * Department Information QR Codes * Emergency Contact QR Codes --- # **7. Patient Feedback & Reputation Management** Continuous patient feedback helps improve service quality and strengthen reputation. ### **Services Include** * Digital Feedback Collection * QR Feedback System * Google Review Campaigns * Patient Satisfaction Surveys * Complaint Collection System * Service Quality Monitoring * Experience Improvement Recommendations --- # **8. Doctor Branding Inside Hospital** Build stronger visibility and credibility for every consultant. ### **Services Include** * Doctor Profile Displays * Qualification Boards * Consultation Information * Specialty Highlights * Department Introduction Panels * Achievement Displays * Awards & Recognition Wall --- # **9. Patient Communication Materials** Improve communication with professionally designed patient-facing materials. ### **Services Include** * Welcome Cards * Patient Information Booklets * Admission Guides * Discharge Information * Service Brochures * Hospital Maps * Department Directories * Healthcare Education Materials --- # **10. Internal Marketing Campaigns** Promote awareness among existing patients and visitors. ### **Services Include** * Monthly Awareness Themes * Festival Campaigns * Health Days (World Heart Day, Diabetes Day, etc.) * Seasonal Health Awareness * Preventive Healthcare Promotions * Community Engagement Activities * Patient Appreciation Initiatives --- # **11. Staff Branding & Professional Presentation** Your staff represents your hospital's brand every day. ### **Services Include** * Name Badge Design * Department Identification * Uniform Branding Suggestions * Staff Communication Materials * Internal Brand Awareness Support * Patient Interaction Guidelines (Marketing Perspective) --- # **12. Internal Campaign Planning** We create structured monthly marketing plans that align with hospital priorities. These may include: * Awareness Campaign Calendar * Department Promotions * Monthly Health Events * Seasonal Campaigns * Patient Engagement Activities * Cross-Promotion Strategies * Hospital Anniversary Campaigns * Community Awareness Initiatives --- # **Internal Marketing Philosophy** Every patient walking into your hospital is already a valuable audience. An informed patient is more likely to: * Trust your doctors. * Utilize additional healthcare services. * Recommend your hospital to others. * Return for future treatments. * Leave positive reviews. * Become a long-term patient. Therefore, Internal Hospital Marketing is not just about branding—it is about creating an exceptional healthcare experience. --- # **Our Commitment** Tech2Day ensures that every element inside your hospital reflects professionalism, trust, and excellence. By combining strategic branding, patient education, digital engagement, and service awareness, we help hospitals create a seamless experience that strengthens patient confidence and supports long-term organizational growth. # **Video Production Services** ## **Creating Powerful Visual Stories That Build Trust** Video is one of the most effective communication tools in healthcare marketing. It enables hospitals to educate patients, showcase expertise, build credibility, and establish an emotional connection with their audience. At **Tech2Day Private Limited**, we provide end-to-end healthcare video production services—from concept development to final delivery. Our creative team produces professional, high-quality videos tailored to your hospital's objectives, brand identity, and target audience. Every video is strategically planned to educate, inspire confidence, and strengthen your hospital's reputation. --- # **Our Video Production Process** Every video project follows a structured production workflow to ensure quality, consistency, and brand alignment. ### **Phase 1 – Requirement Analysis** * Understanding the objective of the video * Identifying the target audience * Defining the communication message * Selecting the appropriate video format * Planning the production schedule --- ### **Phase 2 – Pre-Production** * Concept Development * Creative Planning * Script Writing * Storyboarding * Shot Planning * Production Scheduling * Location Planning * Equipment Planning --- ### **Phase 3 – Production** Professional on-site video production including: * Multi-angle Video Shooting * Professional Camera Setup * Lighting Setup * Audio Recording * Doctor Interviews * Staff Interviews * Patient Awareness Videos * Hospital Infrastructure Coverage * Event Coverage * Drone Coverage (where permitted and approved) --- ### **Phase 4 – Post-Production** Professional editing and optimization. Services Include: * Video Editing * Color Correction * Audio Enhancement * Background Music * Motion Graphics * Titles & Lower Thirds * Logo Animation * Subtitle Integration * Brand Elements * Final Quality Review --- # **Our Video Production Services** ## **Hospital Promotional Videos** Professional videos introducing the hospital, its facilities, specialties, infrastructure, and healthcare services. --- ## **Doctor Profile Videos** Personal branding videos that highlight: * Qualifications * Experience * Specializations * Treatment Philosophy * Patient Care Approach --- ## **Patient Awareness Videos** Educational videos covering: * Disease Awareness * Preventive Healthcare * Treatment Options * Health Tips * Lifestyle Guidance * Seasonal Health Awareness --- ## **Patient Testimonial Videos** Authentic patient experience videos that help build trust and credibility. These are recorded only after obtaining the patient's prior consent. --- ## **Hospital Tour Videos** Professionally guided walkthroughs showcasing: * Reception * OPD * Departments * Operation Theatres * ICU * Laboratories * Pharmacy * Patient Rooms * Advanced Equipment * Emergency Facilities --- ## **Department Introduction Videos** Dedicated videos introducing each hospital department and its services. --- ## **Treatment Explanation Videos** Simple and informative videos that explain medical procedures and treatments in an easy-to-understand format. --- ## **Health Awareness Campaign Videos** Videos created specifically for: * World Health Days * Seasonal Diseases * Public Health Campaigns * Vaccination Drives * Screening Programs * Preventive Healthcare --- ## **Social Media Reels & Shorts** Short-form videos optimized for: * Instagram Reels * Facebook Reels * YouTube Shorts * LinkedIn Videos Designed to increase engagement and reach. --- ## **Event Coverage** Professional coverage of: * Hospital Events * Medical Camps * Doctor Meets * Conferences * Awareness Programs * Inaugurations * CSR Activities --- ## **Corporate Videos** Professional videos highlighting the hospital's vision, mission, values, achievements, infrastructure, and organizational excellence. --- # **Video Editing Services** Our editing services include: * Professional Editing * Motion Graphics * Intro & Outro Design * Logo Animation * Subtitle Creation * Audio Mixing * Noise Reduction * Color Grading * Social Media Optimization * Multiple Format Exports --- # **Content Planning Support** Our team assists in planning: * Monthly Video Calendar * Campaign Ideas * Trending Video Concepts * Educational Content * Doctor Branding Videos * Patient Engagement Videos * Healthcare Awareness Series --- # **Production Scheduling** Video shoots are scheduled based on mutual convenience and operational requirements. * Monday to Friday – Regular Production Schedule * Saturday & Sunday – Daytime shoots available based on prior scheduling and operational feasibility. * Night shoots are not included unless separately approved. --- # **Client Responsibilities** To ensure smooth production, the client shall: * Provide necessary permissions for filming. * Arrange access to required departments. * Ensure availability of doctors or staff as scheduled. * Obtain patient consent where applicable. * Review and approve production schedules on time. --- # **Important Notes** * Video production schedules are planned in advance. * Emergency shoot requests are subject to team availability. * Revisions are provided as per the agreed revision policy. * Extensive changes after final approval may attract additional charges. * Raw footage remains the intellectual property of Tech2Day unless otherwise agreed in writing. --- # **Our Commitment** At Tech2Day, we don't just create videos—we create meaningful visual experiences that educate patients, build trust, strengthen your brand, and support long-term healthcare marketing success. Every video we produce reflects professionalism, authenticity, and the values of your healthcare organization. # **Monthly Marketing Process** ## **A Structured Approach to Consistent Growth** At **Tech2Day Private Limited**, marketing is not based on random content posting or occasional campaigns. Every month follows a structured marketing workflow designed to ensure consistency, transparency, measurable performance, and continuous improvement. Our monthly process enables both the client and our marketing team to stay aligned with business goals, campaign objectives, and market opportunities. --- # **Monthly Workflow** ## **Phase 1 – Monthly Review & Planning** At the beginning of every month, our team conducts a strategic review meeting to evaluate the previous month's performance and prepare the roadmap for the upcoming month. ### **Discussion Includes** * Previous Month Performance Review * Marketing Achievements * Campaign Performance * Patient Engagement Analysis * Business Objectives * Upcoming Healthcare Events * Seasonal Marketing Opportunities * New Service Promotions * Marketing Priorities This review ensures that every month's activities are aligned with the hospital's business goals. --- ## **Phase 2 – Marketing Strategy Development** Based on the monthly review, our team prepares a customized marketing strategy. ### **Activities Include** * Campaign Planning * Content Planning * Creative Strategy * Video Planning * Awareness Campaign Selection * Performance Marketing Planning * Patient Engagement Strategy * Promotional Calendar Preparation Every strategy is customized according to the hospital's specialty, business objectives, and target audience. --- ## **Phase 3 – Content Calendar Preparation** A structured monthly content calendar is developed before execution begins. The calendar may include: * Health Awareness Campaigns * Educational Posts * Doctor Branding * Hospital Updates * Patient Success Stories * Festival Greetings * Healthcare Days * Promotional Campaigns * Video Content * Reels & Shorts * Community Engagement Activities The content calendar helps maintain consistency across all communication channels. --- ## **Phase 4 – Creative Production** Our creative team develops all approved marketing materials. ### **Deliverables May Include** * Social Media Creatives * Posters * Carousels * Reels * Videos * Promotional Designs * Awareness Campaigns * Infographics * Digital Brochures * Marketing Banners Every creative follows the hospital's branding guidelines. --- ## **Phase 5 – Client Review & Approval (If Applicable)** Depending on the agreed service model, content is handled in one of the following ways: ### **Approval-Based Marketing** All creatives and marketing materials are shared with the client for review and approval before publication. ### **Managed Marketing** Where authorized by the client, Tech2Day independently plans and publishes content based on market trends, audience behavior, and the approved brand strategy without requiring individual approvals for every post. --- ## **Phase 6 – Campaign Execution** After approval (where applicable), our team executes the planned marketing activities. Execution may include: * Social Media Publishing * Google Business Updates * Digital Campaign Management * Video Publishing * Patient Awareness Campaigns * Community Engagement Activities * Reputation Management * Performance Marketing Coordination --- ## **Phase 7 – Continuous Monitoring** Marketing performance is continuously monitored throughout the month. ### **Monitoring Includes** * Audience Engagement * Reach & Impressions * Campaign Performance * Lead Generation * Brand Visibility * Patient Interaction * Review Management * Platform Performance Necessary optimizations are implemented whenever required. --- ## **Phase 8 – AI-Assisted Optimization** Artificial Intelligence supports our marketing team by providing insights into: * Market Trends * Audience Behaviour * Content Performance * Campaign Opportunities * Engagement Patterns * Optimization Recommendations All AI-generated recommendations are reviewed and implemented by our marketing professionals where appropriate. --- ## **Phase 9 – Monthly Performance Review** At the end of every month, a formal client review meeting is conducted. ### **Review Meeting Agenda** * Completed Activities * Campaign Performance * Business Updates * Marketing Results * Key Learnings * Challenges * Recommendations * Next Month Planning * New Opportunities This meeting ensures complete transparency and strategic alignment between Tech2Day and the client. --- # **Communication Throughout the Month** To ensure seamless coordination, every client receives: * Dedicated WhatsApp Group * Dedicated Email Communication * AI-Assisted Instant Responses * Human Support During Business Hours * Regular Project Updates * Direct Communication with the Assigned Marketing Team --- # **Continuous Improvement** Healthcare marketing is dynamic, and patient behavior changes continuously. Therefore, Tech2Day regularly reviews campaign performance, market conditions, and emerging opportunities to refine strategies and improve overall marketing effectiveness. --- # **Our Commitment** Every month is treated as a new opportunity to strengthen your brand, improve patient engagement, and support sustainable business growth. At Tech2Day, we believe that consistent planning, disciplined execution, transparent communication, and continuous optimization are the foundations of successful healthcare marketing. # **Client Onboarding Process** ## **A Structured Beginning for a Successful Partnership** At **Tech2Day Private Limited**, we follow a well-defined onboarding process to ensure every client engagement begins with complete clarity, transparency, and strategic planning. Our onboarding methodology enables us to understand the client's business, establish effective communication, collect the necessary information, and prepare a customized marketing roadmap before any marketing activities begin. --- # **Step 1 – Discovery Meeting** Every engagement begins with a comprehensive discovery meeting. During this stage, our team understands: * Hospital or Clinic Overview * Business Objectives * Current Marketing Activities * Target Audience * Medical Specialties * Existing Brand Positioning * Growth Expectations * Marketing Challenges * Budget Considerations * Service Requirements This information helps us prepare a customized marketing strategy. --- # **Step 2 – Proposal Submission & Agreement** Based on the discovery discussion, Tech2Day prepares a customized proposal outlining: * Scope of Services * Deliverables * Responsibilities * Service Timeline * Payment Terms * Contract Duration * Exclusions * Commercial Proposal The engagement officially begins only after the proposal and service agreement are approved and signed by both parties. --- # **Step 3 – Requirement Collection** After the agreement is finalized, our onboarding team collects all necessary business information required for execution. This may include: * Hospital Profile * Doctor Profiles * Services Offered * Medical Specialties * Brand Guidelines * Logo Files * Images & Videos * Existing Marketing Materials * Contact Information * Branch Details * Working Hours * Social Media Information --- # **Step 4 – Access Collection & Digital Setup** To ensure seamless execution, the required digital access is collected. Depending on the approved scope of work, this may include: * Social Media Accounts * Google Business Profile * Meta Business Manager * Google Ads Account * YouTube Channel * Email Access (where applicable) * Other Approved Marketing Platforms If any required platforms do not already exist, Tech2Day will assist in creating and configuring them as part of the approved service scope. --- # **Step 5 – Communication Channel Setup** To maintain efficient communication, dedicated support channels are established. Every client receives: * Dedicated WhatsApp Group * Dedicated Official Email Communication * Assigned Marketing Coordinator * AI-Assisted Support * Dedicated Project Communication Workflow These channels will be used for all future discussions, approvals, updates, and project coordination. --- # **Step 6 – Brand Understanding Session** Before beginning creative execution, our team conducts a detailed brand understanding exercise. This includes: * Understanding Brand Personality * Preferred Design Style * Color Preferences * Communication Tone * Target Audience Expectations * Competitive Positioning * Marketing Objectives * Client Preferences Our goal is to ensure that every creative reflects the hospital's identity and vision. --- # **Step 7 – Sample Creative Presentation** Before large-scale execution begins, Tech2Day prepares sample creatives to establish a common design direction. These may include: * Social Media Posters * Branding Concepts * Content Styles * Design Themes * Communication Formats Client feedback is collected, and the selected creative direction becomes the foundation for future marketing activities. --- # **Step 8 – Marketing Roadmap Preparation** Based on all collected information, our team prepares the initial marketing roadmap. This includes: * First 30-Day Marketing Plan * Content Calendar * Campaign Schedule * Video Shoot Planning (if applicable) * Promotional Activities * Awareness Campaigns * Priority Deliverables This roadmap serves as the execution plan for the first month of engagement. --- # **Step 9 – Marketing Execution** Once the roadmap is approved (or if the client has opted for Managed Marketing), Tech2Day begins execution. Activities may include: * Creative Design * Content Development * Video Production * Digital Marketing * Google Business Updates * Campaign Management * Social Media Management * Performance Monitoring --- # **Step 10 – Monthly Review Cycle** The onboarding process transitions into our continuous monthly marketing workflow. Every month includes: * Performance Review * Marketing Analysis * Client Review Meeting * Strategy Optimization * Next Month Planning * Continuous Improvement This structured process ensures long-term growth, transparency, and measurable business outcomes. --- # **Our Onboarding Commitment** At Tech2Day, onboarding is more than an administrative process—it is the foundation of a successful long-term partnership. By understanding your organization, aligning with your goals, and establishing clear communication from day one, we ensure every marketing initiative is executed with purpose, professionalism, and measurable impact. # **Working Process** ## **Delivering Marketing with Structure, Transparency & Accountability** At **Tech2Day Private Limited**, we follow a systematic working process to ensure every marketing activity is strategically planned, professionally executed, and continuously optimized. Our workflow is designed to provide complete transparency, timely communication, and measurable outcomes while allowing clients to focus on delivering exceptional healthcare services. --- # **Step 1 – Requirement Analysis** Every new marketing activity begins with understanding the client's current requirements. Our team evaluates: * Business Objectives * Marketing Goals * Priority Services * Target Audience * Campaign Requirements * Market Trends * Seasonal Opportunities * Competitor Activities This ensures every marketing activity has a clear objective before execution. --- # **Step 2 – Marketing Planning** Based on the requirement analysis, our team prepares an execution plan. The planning process includes: * Campaign Strategy * Content Planning * Creative Planning * Video Planning * Advertisement Planning (if applicable) * Marketing Timeline * Resource Allocation Every activity is aligned with the hospital's branding and business objectives. --- # **Step 3 – Creative Development** Our creative team develops all required marketing materials, which may include: * Social Media Creatives * Posters * Reels * Videos * Promotional Designs * Awareness Campaigns * Branding Materials * Marketing Content All creatives follow the approved brand identity and communication guidelines. --- # **Step 4 – Review & Approval Process** Tech2Day offers two working models: ### **A. Approval-Based Workflow** If selected by the client: * Every creative is shared for review. * Client feedback is incorporated. * Final approval is obtained before publishing. ### **B. Managed Marketing Workflow** If authorized by the client: * Tech2Day independently plans, creates, schedules, and publishes marketing content. * Decisions are based on market trends, audience insights, and the approved brand strategy. * Regular updates are shared through the designated communication channels. This allows clients to choose the workflow that best suits their operational preferences. --- # **Step 5 – Campaign Execution** After approval (where applicable), marketing activities are executed according to the agreed schedule. Execution may include: * Social Media Publishing * Google Business Profile Updates * Video Publishing * Awareness Campaigns * Brand Promotions * Offline Marketing Coordination * Performance Marketing Coordination * Patient Engagement Activities --- # **Step 6 – Continuous Monitoring** Marketing performance is monitored throughout the campaign lifecycle. Monitoring includes: * Audience Engagement * Campaign Reach * Lead Generation * Brand Visibility * Patient Interaction * Online Reputation * Campaign Performance Where necessary, strategies are optimized to improve performance. --- # **Step 7 – Communication & Support** Throughout the engagement, clients receive continuous support through dedicated communication channels. Every client is provided with: * Dedicated WhatsApp Group * Dedicated Official Email * Assigned Marketing Coordinator * AI-Assisted Instant Responses * Human Support During Business Hours Our objective is to ensure quick communication, timely updates, and efficient issue resolution. --- # **Step 8 – Monthly Performance Review** At the end of every month, Tech2Day conducts a structured review meeting with the client. The meeting includes: * Review of Completed Activities * Campaign Performance Analysis * Marketing Progress * Business Updates * Recommendations * Next Month Planning * New Growth Opportunities This process ensures continuous improvement and strategic alignment. --- # **Standard Working Principles** Throughout the engagement, Tech2Day is committed to: * Professional Communication * Timely Service Delivery * Complete Transparency * Data-Driven Decision Making * Ethical Marketing Practices * Brand Consistency * Confidentiality of Client Information * Continuous Innovation * Long-Term Business Growth --- # **Flexible Marketing Execution** Every hospital operates differently. Therefore, Tech2Day adapts its workflow according to the client's: * Business Requirements * Operational Structure * Approval Preferences * Marketing Objectives * Budget * Growth Strategy This flexibility enables us to deliver customized marketing solutions while maintaining professional standards and operational efficiency. --- # **Our Commitment** Our working process is built on planning, collaboration, transparency, and continuous improvement. By combining strategic thinking, creative excellence, AI-powered insights, and dedicated human expertise, Tech2Day ensures that every marketing initiative contributes to stronger brand visibility, improved patient engagement, and sustainable business growth. # **Communication Policy** ## **Clear Communication. Faster Response. Better Collaboration.** At **Tech2Day Private Limited**, we believe that effective communication is the foundation of every successful partnership. To ensure transparency, accountability, and efficient project execution, every client is provided with dedicated communication channels throughout the service period. This Communication Policy defines the official methods of communication, response timelines, approval processes, and escalation procedures. --- # **Official Communication Channels** To maintain proper documentation and organized communication, Tech2Day provides the following official communication channels to every client. ## **Dedicated WhatsApp Group** A dedicated WhatsApp group will be created immediately after the onboarding process. The group may include: * Client Representatives * Assigned Marketing Coordinator * Creative Team (when required) * Account Manager (when required) * Tech2Day Support Team The WhatsApp group will serve as the primary communication channel for day-to-day coordination, updates, approvals, and discussions. --- ## **Dedicated Official Email** Every client will receive a dedicated official email communication channel. Email communication will be used for: * Proposal Sharing * Agreements * Monthly Reports * Invoices * Payment Communication * Official Approvals * Strategy Documents * Important Announcements * Project Documentation For record-keeping purposes, email communication shall be considered the official mode of communication. --- # **AI-Assisted Support** Tech2Day provides AI-assisted communication support to enhance client experience. The AI support system may assist clients by: * Answering routine marketing queries * Providing project-related information * Sharing service guidance * Offering basic campaign updates * Directing requests to the appropriate team AI support is intended to improve response efficiency and does not replace strategic consultation or business decision-making. --- # **Human Support** For all strategic discussions, creative reviews, campaign planning, approvals, billing matters, and business consultations, our dedicated team members will provide personalized assistance. ### **Standard Response Time** * Initial AI response – Within a few minutes. * Human response – Within **2 business hours**, during official working hours. Complex requests requiring research, approvals, or third-party coordination may require additional time. The client will be informed accordingly. --- # **Business Hours** ### **Working Days** **Monday to Friday** ### **Working Hours** **09:30 AM to 06:30 PM** --- # **Non-Business Days** Regular business operations are not available on: * Saturdays * Sundays * Public Holidays However, urgent business-critical matters will be reviewed and addressed based on priority and operational feasibility. Routine requests received during non-business days will be processed on the next working day. --- # **Video Shoot Availability** Video production services are available based on prior scheduling. * Monday to Friday – Regular scheduling. * Saturday & Sunday – Daytime shoots only, subject to prior confirmation. * Night shoots are not included unless separately approved. --- # **Client Approval Communication** Tech2Day offers two communication workflows. ## **Approval-Based Workflow** Where selected, all major marketing materials will be shared with the client for review and approval before publication. This may include: * Posters * Videos * Reels * Promotional Campaigns * Marketing Creatives * Branding Materials --- ## **Managed Marketing Workflow** If the client authorizes Tech2Day to independently manage marketing activities, our team will execute campaigns based on: * Market Research * Industry Trends * Audience Behaviour * Approved Brand Guidelines * Business Objectives Regular updates will continue to be shared through the official communication channels. --- # **Monthly Review Meeting** A structured client review meeting will be conducted once every month. The meeting will include: * Marketing Performance Review * Completed Activities * Business Discussion * Campaign Analysis * Recommendations * Upcoming Month Planning * Questions & Feedback --- # **Communication Guidelines** To ensure smooth collaboration, clients are requested to: * Use the official WhatsApp group or designated email for all project-related communication. * Share complete and accurate information. * Respond to approval requests within a reasonable timeframe. * Inform Tech2Day of any changes in business information, branding, or authorized representatives. * Avoid sharing confidential credentials through unauthorized communication channels. --- # **Escalation Process** If any issue remains unresolved through regular communication, clients may escalate the matter to the assigned Account Manager or designated Relationship Manager. Tech2Day is committed to resolving concerns promptly and maintaining complete transparency throughout the engagement. --- # **Our Commitment** We are committed to maintaining professional, transparent, and responsive communication throughout our partnership. By combining dedicated human expertise with AI-assisted support, Tech2Day ensures every client receives timely assistance, clear updates, and a seamless communication experience. # **Working Hours & Support SLA** ## **Service Availability & Response Commitment** At **Tech2Day Private Limited**, we are committed to providing timely, professional, and reliable support throughout the engagement. This Service Level Agreement (SLA) defines our standard working hours, support availability, response timelines, and service commitments. The objective of this SLA is to establish clear expectations between Tech2Day and the Client, ensuring smooth communication, efficient service delivery, and uninterrupted project management. --- # **1. Business Hours** Our standard business hours are: **Working Days** Monday to Friday **Business Hours** 09:30 AM – 06:30 PM (IST) All standard business activities, including communication, project execution, approvals, meetings, and support, are carried out during these hours. --- # **2. Non-Business Days** Regular business operations are not available on: * Saturdays * Sundays * Public Holidays Requests received outside business hours will be processed on the next working day unless classified as an urgent business-critical matter. --- # **3. Support Channels** Official support is available through: * Dedicated WhatsApp Group * Dedicated Official Email * Scheduled Online Meetings * Assigned Marketing Coordinator * AI-Assisted Support System Support requests made through unofficial communication channels may not be considered part of the official workflow. --- # **4. AI-Assisted Support** Tech2Day provides AI-powered assistance to improve communication efficiency. The AI Support System can assist with: * General service information * Project-related updates * Marketing guidance * Basic campaign information * Request acknowledgement The AI system provides immediate assistance wherever possible. Strategic decisions, approvals, and business consultations are always handled by the Tech2Day team. --- # **5. Human Support Response Time** During official working hours: | Request Type | Response Commitment | | ----- | ----- | | Initial AI Response | Within a few minutes | | General Business Queries | Within 2 Business Hours | | Creative Feedback | Within 1 Business Day | | Campaign Planning | As per scheduled discussion | | Billing & Payment Queries | Within 1 Business Day | | Technical Issues | Based on issue complexity | Response time refers to the acknowledgement of the request and not necessarily the completion of the task. --- # **6. Urgent Support** Business-critical issues will receive priority attention, even outside regular business hours, subject to operational feasibility. Examples include: * Critical marketing errors * Incorrect campaign publishing * Reputation-sensitive issues * Urgent business communications * Advertisement-related emergencies Routine design changes, content requests, or non-critical updates may be scheduled for the next business day. --- # **7. Video Shoot Availability** Professional video shoots are scheduled in advance. Availability: * Monday to Friday – Full Day * Saturday – Daytime Only (Pre-scheduled) * Sunday – Daytime Only (Pre-scheduled) Night shoots or emergency shoots are not included in the standard service scope unless separately approved. --- # **8. Monthly Review Meeting** One structured review meeting will be conducted every month. The meeting includes: * Previous Month Performance Review * Campaign Analysis * Business Discussion * Growth Opportunities * Strategy Optimization * Next Month Marketing Plan Meeting schedules will be finalized based on mutual availability. --- # **9. Client Responsibilities** To ensure timely service delivery, the Client shall: * Provide timely approvals. * Share complete and accurate information. * Respond to clarification requests promptly. * Provide access to required platforms. * Inform Tech2Day of any business changes affecting ongoing marketing activities. Delays in approvals or information may impact project timelines. --- # **10. Service Limitations** The following are outside the scope of the standard SLA unless specifically agreed in writing: * 24×7 Human Support * Night Shift Operations * Public Holiday Operations * Emergency On-site Visits * Immediate Same-Day Delivery for Large Projects * Support for services outside the approved scope of work Such requests may be accommodated separately based on availability and additional commercial terms. --- # **11. Service Commitment** Tech2Day is committed to: * Timely Communication * Professional Project Management * Transparent Service Delivery * Consistent Quality Standards * Ethical Marketing Practices * Continuous Performance Monitoring * Long-Term Business Partnership --- # **SLA Acknowledgement** By accepting this proposal and signing the Service Agreement, the Client acknowledges and agrees to the Working Hours and Support Service Level Agreement (SLA) outlined in this document. This SLA may be updated periodically by mutual written agreement between Tech2Day Private Limited and the Client. # **AI Support** ## **AI-Powered Assistance with Human Expertise** At **Tech2Day Private Limited**, we combine the power of Artificial Intelligence (AI) with the expertise of experienced marketing professionals to provide faster communication, better decision-making, and an enhanced client experience. Our AI Support System is designed to improve efficiency, provide immediate assistance, and streamline routine communication while ensuring that all strategic and business-critical decisions remain under the supervision of our professional marketing team. --- # **Our AI Support Philosophy** Artificial Intelligence is a tool that enhances our capabilities—it does not replace human expertise. Every recommendation, strategy, campaign, and business decision is reviewed and managed by experienced professionals to ensure quality, compliance, and alignment with the client's objectives. --- # **24×7 AI-Assisted Support** Clients can connect with Tech2Day through the designated WhatsApp communication channel at any time. The AI Support System is available to: * Respond to general marketing queries. * Acknowledge client requests. * Provide information about ongoing services. * Share project status updates (where applicable). * Guide clients regarding available services. * Assist with frequently asked questions. * Direct requests to the appropriate Tech2Day team. The AI assistant provides immediate support wherever possible, ensuring clients receive timely assistance even outside regular business hours. --- # **Human Expertise Behind Every Decision** While AI assists with communication and information, the following activities are handled exclusively by the Tech2Day team: * Marketing Strategy Development * Campaign Planning * Business Consultation * Creative Direction * Brand Positioning * Advertisement Planning * Performance Analysis * Budget Recommendations * Final Approvals * Client Review Meetings --- # **AI-Supported Marketing Intelligence** Our AI systems assist our team in: * Market Trend Analysis * Competitor Research * Patient Behaviour Analysis * Content Research * Campaign Planning * SEO Insights * Content Recommendations * Performance Monitoring * Marketing Optimization * Reporting Support These insights help our professionals make informed, data-driven marketing decisions. --- # **Benefits to Our Clients** Through AI-assisted support, clients benefit from: * Faster response times. * Improved communication efficiency. * Better access to project information. * Smarter marketing recommendations. * Continuous marketing insights. * Enhanced service experience. * Reduced communication delays. --- # **AI Support Availability** ### **AI Support** * Available 24 Hours a Day * 7 Days a Week * WhatsApp-Based Assistance * Instant Initial Response ### **Human Support** * Monday to Friday * 09:30 AM – 06:30 PM (IST) * Response within the defined Service Level Agreement (SLA) Urgent business-critical matters will be reviewed based on priority and operational feasibility. --- # **Data Privacy & Confidentiality** Tech2Day is committed to protecting the confidentiality of client information. Information shared through AI-supported communication channels is handled in accordance with our internal privacy and security standards. Client business information is used solely for the purpose of delivering approved services and is never disclosed to unauthorized third parties without prior consent, except where required by applicable law. --- # **Continuous Improvement** Our AI Support System is continuously monitored and improved to enhance: * Response Quality * Communication Accuracy * Service Efficiency * Client Experience * Marketing Intelligence * Operational Excellence As technology evolves, Tech2Day will continue integrating responsible AI solutions that improve service quality while maintaining professional human oversight. --- # **Our Commitment** Tech2Day believes that the future of healthcare marketing lies in the perfect balance between Artificial Intelligence and human expertise. Our AI Support System enables faster communication, smarter insights, and greater operational efficiency, while our experienced professionals ensure every marketing decision is strategic, ethical, and focused on delivering measurable business growth. **AI Assists. Experts Deliver. Results Speak.** # **Monthly Review Meetings** ## **Continuous Review. Strategic Planning. Sustainable Growth.** At **Tech2Day Private Limited**, we believe that successful marketing requires continuous evaluation, strategic planning, and collaborative decision-making. To ensure complete transparency and measurable business growth, a structured **Monthly Review Meeting (MRM)** will be conducted with every client throughout the engagement period. The objective of these meetings is to review the previous month's activities, evaluate marketing performance, discuss business developments, and finalize the marketing strategy for the upcoming month. --- # **Purpose of the Monthly Review Meeting** The Monthly Review Meeting is designed to: * Review completed marketing activities. * Measure campaign performance. * Evaluate business growth opportunities. * Analyze patient engagement. * Discuss challenges and improvement areas. * Plan the upcoming month's marketing activities. * Align marketing efforts with business objectives. * Maintain transparency between Tech2Day and the Client. --- # **Meeting Frequency** * One (1) review meeting will be conducted every month. * The meeting will be scheduled based on mutual availability. * Meetings may be conducted online or in person, depending on operational feasibility. --- # **Meeting Agenda** Each Monthly Review Meeting may include, but is not limited to, the following discussions: ### **Previous Month Review** * Marketing activities completed * Campaign execution summary * Content published * Video production status * Offline marketing activities * Branding initiatives completed --- ### **Performance Analysis** Discussion of available performance metrics, including: * Social Media Performance * Audience Engagement * Campaign Reach * Lead Generation (if applicable) * Google Business Performance * Brand Visibility * Patient Interaction * Online Reputation Performance metrics will be shared based on the services included in the approved scope of work. --- ### **Business Updates** The client may share: * New Services * New Doctors * Department Expansion * Upcoming Events * Health Camps * Offers & Packages * Business Objectives * Operational Changes These updates help Tech2Day align future marketing activities with current business priorities. --- ### **Market Insights** Our team will provide strategic insights regarding: * Current Healthcare Marketing Trends * Competitor Activities * Seasonal Marketing Opportunities * Patient Behaviour * Digital Performance * AI-Based Marketing Recommendations --- ### **Next Month Marketing Plan** A customized action plan will be prepared for the upcoming month, which may include: * Content Calendar * Social Media Campaigns * Video Shoot Schedule * Health Awareness Campaigns * Branding Activities * Offline Marketing Plans * Promotional Campaigns * Advertisement Strategy (if applicable) --- # **Meeting Deliverables** Following the review meeting, Tech2Day may provide: * Monthly Action Plan * Updated Marketing Roadmap * Campaign Recommendations * Priority Task List * Content Direction * Scheduled Activities * Strategic Suggestions The deliverables will vary depending on the approved service scope. --- # **Client Participation** To maximize the effectiveness of each review meeting, the Client is encouraged to: * Attend the scheduled meeting. * Share business updates. * Discuss upcoming priorities. * Provide feedback on completed work. * Raise questions or concerns. * Participate in strategic planning. Timely participation helps ensure better planning and faster execution. --- # **Rescheduling Policy** If either party is unable to attend the scheduled meeting, reasonable prior notice should be provided. The meeting will be rescheduled based on mutual availability. --- # **Continuous Improvement** Every Monthly Review Meeting serves as a checkpoint for evaluating progress and identifying opportunities for improvement. Our objective is to ensure that every month delivers better performance than the previous one through continuous optimization, innovation, and strategic execution. --- # **Our Commitment** At Tech2Day, we don't simply execute marketing campaigns—we build long-term growth strategies. Our Monthly Review Meetings ensure that every decision is supported by performance insights, aligned with your business goals, and focused on delivering measurable, sustainable results. # **Client Responsibilities** ## **Partnership Built on Collaboration & Accountability** The success of any marketing engagement depends on timely collaboration, transparent communication, and mutual accountability. While **Tech2Day Private Limited** is responsible for planning, executing, and managing the approved marketing activities, the Client also plays an essential role in ensuring the smooth execution of the project. The following responsibilities shall be fulfilled by the Client throughout the engagement period. --- # **1. Provide Accurate Business Information** The Client shall provide complete, accurate, and up-to-date information regarding: * Hospital / Clinic Details * Doctor Profiles * Medical Services * Specialties * Contact Information * Business Timings * Branch Information * Branding Materials * Existing Marketing Assets Tech2Day shall not be responsible for inaccuracies arising from incorrect or incomplete information provided by the Client. --- # **2. Provide Required Platform Access** The Client shall provide all necessary access required for the execution of approved services, including (where applicable): * Social Media Accounts * Google Business Profile * Meta Business Manager * Google Ads Account * YouTube Channel * Domain & Hosting Access (if included) * Other approved marketing platforms If access cannot be provided, the Client shall coordinate with the respective service provider to enable the required permissions. --- # **3. Timely Approvals** Where the engagement follows the **Approval-Based Workflow**, the Client shall review and approve submitted creatives, videos, campaigns, and marketing materials within a reasonable timeframe. Delays in approvals may affect project schedules and planned campaign execution. --- # **4. Marketing Content & Medical Accuracy** The Client is solely responsible for ensuring the accuracy, legality, and authenticity of all medical information, treatment claims, pricing, offers, certifications, and regulatory disclosures shared with Tech2Day. Tech2Day relies on the information provided by the Client and shall not be responsible for any inaccuracies, omissions, or regulatory issues arising from incorrect information supplied by the Client. --- # **5. Payment Responsibilities** The Client shall make all payments in accordance with the agreed commercial terms. * Monthly service fees shall be paid between the **1st and 5th** of every billing cycle. * Delayed payments may affect ongoing services until outstanding dues are cleared. * Applicable taxes shall be paid as per prevailing government regulations. --- # **6. Third-Party Payments** Certain marketing activities may require payments to third-party service providers, including but not limited to: * Google Ads * Meta Advertisements * Metro Advertising * Outdoor Advertising * Newspaper Advertising * Radio Advertising * Printing Agencies * Media Buying Partners * Event Vendors These expenses are **not included** in Tech2Day's service fees unless specifically agreed in writing. For third-party expenses exceeding **₹10,000**, the Client shall make payment directly to the vendor or provide the required advance before execution. Where Tech2Day makes operational payments on behalf of the Client (subject to mutual agreement), such expenses will be clearly itemized and recovered in the subsequent invoice. --- # **7. Cooperation During Marketing Activities** The Client shall extend reasonable cooperation during project execution, including: * Scheduling meetings * Coordinating video shoots * Providing required approvals * Facilitating access to hospital premises * Arranging doctor availability * Supporting campaign execution where necessary --- # **8. Communication** The Client shall use the designated communication channels provided by Tech2Day, including: * Official WhatsApp Group * Official Email Communication Important decisions, approvals, and commercial discussions should preferably be documented through official communication channels. --- # **9. Participation in Monthly Review Meetings** The Client shall nominate an authorized representative to participate in the Monthly Review Meeting. This helps ensure: * Strategic alignment * Faster decision-making * Effective campaign planning * Better business outcomes --- # **10. Confidentiality** The Client shall maintain the confidentiality of: * Tech2Day's marketing strategies * Business methodologies * Internal documents * Creative concepts * Pricing information * Proprietary AI workflows * Operational processes Confidential information shall not be disclosed to third parties without prior written consent from Tech2Day. --- # **11. Compliance with Laws** The Client is responsible for ensuring that its business operations, medical practices, advertisements, and promotional activities comply with all applicable laws, regulations, professional guidelines, and governmental requirements. Tech2Day will market only the information officially approved and provided by the Client. --- # **12. Respectful Professional Conduct** Both parties agree to maintain professional, respectful, and ethical communication throughout the engagement. Any abusive behaviour, harassment, discrimination, or misuse of Tech2Day personnel or communication platforms may result in suspension or termination of services in accordance with the Service Agreement. --- # **Client Acknowledgement** By accepting this proposal and entering into a Service Agreement with Tech2Day Private Limited, the Client acknowledges and agrees to fulfill the responsibilities outlined in this section. A collaborative partnership built on transparency, timely communication, and mutual accountability enables both parties to achieve successful and sustainable marketing outcomes. # **Tech2Day Responsibilities** ## **Our Commitment to Excellence** At **Tech2Day Private Limited**, we are committed to delivering professional, transparent, and result-oriented healthcare marketing services. As your dedicated marketing partner, our responsibility extends beyond creating marketing materials—we are committed to understanding your business, strengthening your brand, and supporting your long-term growth through strategic marketing solutions. The following responsibilities define our service commitments throughout the engagement period. --- # **1. Strategic Marketing Planning** Tech2Day shall develop customized marketing strategies based on: * Client Business Objectives * Hospital Specialties * Target Audience * Market Competition * Geographic Location * Industry Trends * Marketing Budget * Growth Opportunities Every marketing strategy is designed specifically for the Client and is not based on predefined service packages. --- # **2. Professional Service Delivery** Tech2Day shall execute all approved services with professionalism, consistency, and industry best practices. Depending on the approved scope of work, services may include: * Digital Marketing * Social Media Management * Creative Design * Video Production * Branding * Internal Hospital Marketing * Offline Marketing Coordination * Marketing Consultation * Performance Monitoring --- # **3. Dedicated Marketing Team** Tech2Day will function as the Client's dedicated marketing department by assigning qualified professionals based on project requirements. The team may include: * Marketing Strategist * Graphic Designer * Content Writer * Video Editor * Social Media Executive * Performance Marketing Specialist * SEO Specialist * Client Success Coordinator * AI Support System --- # **4. AI-Powered Marketing Support** Tech2Day will utilize Artificial Intelligence to support: * Market Analysis * Competitor Research * Content Planning * Campaign Optimization * Performance Insights * Marketing Recommendations * Client Communication All strategic decisions and final executions shall remain under the supervision of our professional marketing team. --- # **5. Transparent Communication** Tech2Day shall maintain professional communication through: * Dedicated WhatsApp Group * Dedicated Official Email * Scheduled Review Meetings * AI-Assisted Support * Assigned Marketing Coordinator We are committed to responding within the timelines defined in the Service Level Agreement (SLA). --- # **6. Monthly Marketing Review** Tech2Day shall conduct one structured Monthly Review Meeting during every billing cycle. The meeting may include: * Performance Review * Completed Activities * Campaign Analysis * Marketing Recommendations * Business Discussion * Next Month Planning --- # **7. Creative Quality** All creative materials produced by Tech2Day will be developed in accordance with: * Approved Brand Guidelines * Marketing Objectives * Industry Standards * Healthcare Communication Best Practices Our objective is to maintain consistency, professionalism, and brand value across all marketing communications. --- # **8. Confidentiality** Tech2Day shall maintain strict confidentiality of all Client information, including but not limited to: * Business Information * Marketing Strategies * Financial Information * Patient-related Information (where applicable) * Internal Documents * Login Credentials * Commercial Discussions Client information will not be disclosed to any unauthorized third party without prior written consent unless required by applicable law. --- # **9. Third-Party Coordination** Where required, Tech2Day shall coordinate with approved third-party vendors for services such as: * Advertising Media * Printing * Outdoor Branding * Event Coordination * Production Vendors Tech2Day shall oversee planning, coordination, and execution; however, third-party pricing, service quality, timelines, and policy changes remain subject to the respective vendor. --- # **10. Ethical Marketing Practices** Tech2Day is committed to maintaining ethical and responsible healthcare marketing practices. We shall not knowingly publish or promote: * False Medical Claims * Misleading Advertisements * Unverified Treatment Information * Content that violates applicable healthcare regulations * Content that may harm the reputation of the Client or the public --- # **11. Continuous Improvement** Marketing strategies will be continuously reviewed and optimized based on: * Campaign Performance * Market Trends * Audience Behaviour * AI Insights * Client Feedback * Business Objectives Recommendations for improvements will be shared during regular review meetings. --- # **12. Professional Support** Tech2Day shall provide ongoing support throughout the engagement period in accordance with the agreed scope of work and Service Level Agreement. Support includes: * Marketing Guidance * Campaign Assistance * Creative Support * Strategy Consultation * Performance Discussions * Business Communication --- # **13. Ownership & Intellectual Property** Upon completion of the engagement and settlement of all outstanding dues: * Final approved marketing creatives developed specifically for the Client may be handed over in their published formats, where applicable. * Tech2Day retains ownership of its proprietary methodologies, AI systems, internal workflows, templates, automation processes, design frameworks, and confidential operational resources. * Any transfer of editable source files (such as design source files, project files, or raw production assets) shall be subject to the commercial terms agreed between both parties. --- # **Our Commitment** Tech2Day Private Limited is committed to building long-term partnerships through professionalism, transparency, innovation, and measurable results. We do not consider ourselves merely a service provider—we become an extension of your organization, working alongside your team to strengthen your brand, improve patient engagement, and achieve sustainable business growth. **Tech2Day is not just a marketing company.** **We become your dedicated healthcare marketing team.** # **Payment Terms** ## **Transparent Payment Policy** At **Tech2Day Private Limited**, we believe that clear financial terms establish a strong and long-lasting business relationship. The following payment terms govern all services provided under this proposal and the subsequent Service Agreement. --- # **1. Commercial Proposal** The commercial value of the project shall be finalized based on: * Client Requirements * Scope of Services * Marketing Objectives * Hospital Size * Business Requirements * Project Complexity * Resource Allocation Tech2Day follows a **customized pricing model**. We do not offer predefined Basic, Standard, or Premium packages. --- # **2. Billing Cycle** * Billing shall be generated on a **monthly basis** unless otherwise agreed in writing. * The invoice will clearly specify the service period, applicable charges, taxes, and any approved third-party expenses. --- # **3. Payment Due Date** The Client shall make the monthly service payment **between the 1st and 5th of every month**. Timely payment ensures uninterrupted service delivery and project continuity. --- # **4. Mode of Payment** Payments may be made through any of the following approved methods: * Bank Transfer (NEFT / RTGS / IMPS) * UPI * Cheque (subject to realization) * Any other mode mutually approved by both parties The official bank account details of Tech2Day Private Limited will be provided separately with the invoice. --- # **5. Taxes** All applicable taxes, including GST or any other statutory taxes, shall be charged as per prevailing Government regulations. --- # **6. Delay in Payment** If payment is not received within the agreed timeline: * Tech2Day reserves the right to temporarily pause ongoing services. * Campaign execution, creative development, content publishing, or scheduled activities may be postponed until outstanding dues are cleared. * Any delay caused due to pending payments shall not be considered a service deficiency on the part of Tech2Day. Services will resume after confirmation of payment. --- # **7. Third-Party Expenses** Certain marketing activities require payments to external vendors or platforms. Examples include: * Google Ads * Meta Advertisements * YouTube Advertising * Metro Advertising * Outdoor Advertising * Newspaper Advertising * Radio Advertising * Printing & Fabrication * Event Vendors * Media Buying * Any other third-party marketing services These expenses are **not included** in Tech2Day's professional service fee unless specifically mentioned in the approved proposal. --- # **8. Third-Party Payment Policy** For operational convenience: * Small approved third-party expenses may be paid by Tech2Day on behalf of the Client. * Such expenses will be transparently itemized and added to the next monthly invoice with supporting details. However, If any individual third-party expense **exceeds ₹10,000**, the Client shall make the payment directly to the respective vendor or provide the required advance to Tech2Day before execution. Tech2Day will initiate the respective activity only after payment confirmation. --- # **9. Additional Services** Any service that falls outside the approved scope of work shall be treated as an additional service. Such services may include, but are not limited to: * Website Development * Website Maintenance * CRM Solutions * AI Integrations * Software Development * Additional Video Shoots * Emergency Projects * Large-Scale Branding Activities * Special Campaigns Additional services will be quoted separately and executed only after written approval from the Client. --- # **10. No Hidden Charges** Tech2Day is committed to complete financial transparency. All professional service fees, approved third-party expenses, taxes, and any additional commercial charges will be clearly mentioned in the invoice. No hidden charges will be applied without prior discussion and written approval from the Client. --- # **11. Payment Confirmation** Services requiring advance vendor payments, media bookings, printing, fabrication, or advertisement placements shall commence only after payment confirmation, wherever applicable. --- # **12. Financial Disputes** Any invoice-related concern should be communicated to Tech2Day within **seven (7) business days** from the invoice date. If no written concern is received within this period, the invoice shall be deemed accepted by the Client. --- # **Payment Acknowledgement** By accepting this proposal and executing the Service Agreement, the Client acknowledges and agrees to comply with the payment terms and conditions outlined above. Timely payments enable Tech2Day Private Limited to maintain uninterrupted service quality, efficient project execution, and long-term business support. # **Third-Party Payment Policy** ## **Transparent Management of Third-Party Services** At **Tech2Day Private Limited**, certain marketing activities require the involvement of third-party vendors, advertising platforms, media agencies, production partners, or technology providers. While Tech2Day manages the planning, coordination, and execution of these services, the actual charges levied by third-party providers are separate from Tech2Day's professional service fees. This policy defines how such third-party services and payments shall be managed throughout the engagement. --- # **1. Definition of Third-Party Services** Third-party services include any external products or services procured from independent vendors or platforms that are required for the successful execution of the Client's marketing activities. Examples include, but are not limited to: ### **Digital Advertising** * Google Ads * Meta (Facebook & Instagram) Ads * YouTube Ads * LinkedIn Ads * Other Digital Advertising Platforms ### **Outdoor Advertising** * Metro Advertising * Hoardings * Bus Shelter Advertising * Auto Branding * LED Display Advertising * Outdoor Media Buying ### **Print & Production** * Printing * Flex & Banner Production * Brochures * Standees * Branding Materials * Fabrication * Installation ### **Events & Promotions** * Health Camps * Event Management * Exhibition Support * Promotional Activities * Community Awareness Campaigns ### **Technology & Platforms** * Premium Marketing Tools * Third-Party Software * SMS Gateway Services * Email Marketing Platforms * Other approved external service providers --- # **2. Service Coordination** Tech2Day shall be responsible for: * Vendor Identification * Vendor Coordination * Planning & Scheduling * Creative Design * Quality Monitoring * Execution Supervision * Campaign Coordination Tech2Day acts as the marketing coordinator and project manager for such services. --- # **3. Third-Party Charges** Unless specifically mentioned in the approved commercial proposal, all third-party expenses are **excluded** from Tech2Day's professional service fees. These costs shall be borne by the Client. --- # **4. Small Operational Expenses** For operational convenience, Tech2Day may, at its sole discretion, make certain small-value third-party payments on behalf of the Client. Such expenses shall: * Be properly documented. * Be transparently disclosed. * Be itemized separately in the subsequent monthly invoice. * Be recoverable in full from the Client. --- # **5. High-Value Third-Party Payments** If any individual third-party expense exceeds **₹10,000 (Rupees Ten Thousand Only)**, the Client shall: * Make the payment directly to the respective vendor, **or** * Transfer the required amount to Tech2Day in advance for onward payment. Execution of the respective activity will commence only after payment confirmation. Tech2Day shall not be obligated to proceed with vendor bookings, media purchases, printing, production, or campaign execution until the required payment has been received. --- # **6. Vendor Pricing** All pricing, quotations, taxes, media charges, production costs, rental charges, government fees, and platform costs are determined solely by the respective third-party vendor. Tech2Day shall not be responsible for: * Vendor price revisions * Tax changes * Media rate fluctuations * Government fee revisions * Platform policy changes * Currency fluctuations (where applicable) --- # **7. Payment Transparency** Tech2Day is committed to maintaining complete financial transparency. Whenever Tech2Day makes any approved payment on behalf of the Client, the following will be maintained: * Vendor Quotation (where available) * Vendor Invoice * Payment Record * Expense Summary * Invoice Reference These expenses will be reflected separately from Tech2Day's professional service fees. --- # **8. Refunds & Cancellations** Refunds relating to third-party services are governed by the respective vendor's cancellation and refund policies. Tech2Day cannot guarantee refunds where vendors have already commenced work, reserved media inventory, initiated production, or incurred non-refundable expenses. --- # **9. Client Approval** Tech2Day will obtain the Client's approval before initiating significant third-party services that involve commercial expenditure, unless prior written authorization has been provided under the agreed Managed Marketing workflow. --- # **10. Liability** Tech2Day shall not be held responsible for delays, quality issues, operational failures, or policy changes arising from third-party vendors that are beyond Tech2Day's reasonable control. However, Tech2Day will make reasonable efforts to coordinate with the vendor and assist the Client in resolving any operational issues. --- # **Our Commitment** Tech2Day believes in complete transparency when managing third-party services. Our responsibility is to recommend reliable vendors, coordinate execution, maintain financial clarity, and ensure that every third-party activity supports the Client's marketing objectives while protecting the Client's interests. We remain committed to ethical business practices, transparent billing, and professional vendor management throughout the engagement. # **Advertisement Payment Policy** ## **Advertising Budget & Campaign Payment Guidelines** At **Tech2Day Private Limited**, we provide complete advertisement planning, campaign management, creative development, audience targeting, optimization, monitoring, and reporting services. However, the actual advertising budget paid to advertising platforms or media owners is **separate from Tech2Day's professional service fees**. This policy defines the financial responsibilities relating to all paid advertising campaigns. --- # **1. Scope of Advertisement Management** Tech2Day may provide advertisement management services across various online and offline platforms, including but not limited to: ### **Digital Advertising** * Google Ads * Meta (Facebook & Instagram) Ads * YouTube Ads * LinkedIn Ads * Display Advertising * Search Advertising * Remarketing Campaigns * Lead Generation Campaigns ### **Offline Advertising** * Metro Advertising * Hoardings * Bus Shelter Advertising * Auto Branding * LED Screen Advertising * Newspaper Advertisements * Magazine Advertisements * Radio Advertisements * Cinema Advertising * Outdoor Branding Campaigns --- # **2. Professional Service Fee** Tech2Day's professional charges cover services such as: * Advertisement Strategy * Campaign Planning * Creative Design * Content Development * Audience Research * Campaign Setup * Campaign Optimization * Performance Monitoring * Reporting * Vendor Coordination (where applicable) These services are included only if they form part of the approved scope of work. --- # **3. Advertisement Budget** The actual advertisement budget payable to advertising platforms, publishers, media owners, or vendors is **not included** in Tech2Day's service charges. The Client is solely responsible for funding the advertisement budget. --- # **4. Payment Responsibility** The Client shall ensure timely payment of all advertisement-related expenses. Depending on the campaign, payments may be made: * Directly to the advertising platform or vendor, or * To Tech2Day in advance, only where mutually agreed for operational convenience. --- # **5. High-Value Advertisement Payments** Where any individual advertisement booking or campaign requires a significant commercial commitment (including campaigns exceeding the agreed financial threshold), the Client shall complete the required payment before campaign activation or vendor confirmation. Tech2Day shall not be responsible for delays resulting from pending advertisement payments. --- # **6. Campaign Activation** Advertisement campaigns will commence only after: * Final creative approval (where applicable). * Advertisement budget confirmation. * Required platform access. * Necessary commercial approvals. * Payment confirmation. --- # **7. Budget Utilization** Tech2Day will manage advertisement campaigns in accordance with the approved budget. Actual campaign performance depends on multiple external factors, including: * Audience Behaviour * Competition * Platform Algorithms * Seasonal Demand * Market Conditions * Advertisement Quality * Client Offerings Accordingly, Tech2Day does not guarantee a fixed number of leads, patients, enquiries, impressions, clicks, or conversions. --- # **8. Platform Policies** All advertising campaigns shall comply with the policies and guidelines of the respective advertising platform. Tech2Day shall not be responsible for: * Advertisement Rejections * Account Restrictions * Policy Violations caused by client-provided content * Platform Policy Changes * Account Suspensions resulting from historical violations or external factors Where possible, Tech2Day will assist in resolving such issues. --- # **9. Reporting** For campaigns managed by Tech2Day, performance updates may include: * Campaign Reach * Impressions * Clicks * Engagement * Leads (where measurable) * Budget Utilization * Campaign Optimization Recommendations Reports will be shared as per the agreed reporting schedule. --- # **10. Client Responsibilities** The Client shall: * Approve advertisement creatives where required. * Provide accurate business information. * Ensure sufficient advertisement budget is available. * Make timely advertisement payments. * Provide necessary platform access. * Comply with applicable healthcare advertising regulations. --- # **11. Ownership of Advertising Accounts** Wherever possible, advertising accounts (such as Google Ads and Meta Ads) should be created in the Client's name. Tech2Day may be granted appropriate administrative or management access solely for campaign execution. Upon completion or termination of the engagement, access shall be managed in accordance with the Service Agreement. --- # **Our Commitment** Tech2Day is committed to delivering ethical, transparent, and performance-focused advertisement management services. Our objective is to maximize the effectiveness of every advertising investment through strategic planning, professional execution, continuous optimization, and complete financial transparency while ensuring that all advertising budgets remain fully controlled and approved by the Client. # **Website, CRM & AI Integration Exclusions** ## **Services Excluded from the Standard Marketing Agreement** The services offered by **Tech2Day Private Limited** under this proposal are limited to the scope of work specifically approved in the commercial proposal and service agreement. Unless expressly mentioned in the approved quotation or a separate written agreement, the following services are **not included** in the standard healthcare marketing package and shall be considered additional services, subject to separate commercial terms. --- # **1. Website Services** The following website-related services are excluded from the standard marketing package: * Website Design * Website Development * Website Redesign * Website Maintenance * Website Security * Website Migration * Website Performance Optimization * Domain Registration * Domain Renewal * Web Hosting * Hosting Renewal * SSL Certificate Purchase or Renewal * Website Backup & Recovery * Website Bug Fixes * Custom Website Features * E-commerce Development * Appointment Booking Website Development * Website Technical Support These services can be provided under a separate proposal upon request. --- # **2. CRM Services** Customer Relationship Management (CRM) solutions are not included unless specifically agreed in writing. Excluded CRM services include: * CRM Development * CRM Customization * CRM Implementation * CRM Licensing * CRM Integration * CRM Maintenance * CRM Data Migration * CRM User Training * Workflow Automation * Third-Party CRM Configuration Examples include, but are not limited to: * Zoho CRM * Salesforce * HubSpot CRM * Microsoft Dynamics * Freshsales * Any Hospital CRM Platform --- # **3. AI Solutions & Integrations** Tech2Day may utilize Artificial Intelligence internally to improve marketing efficiency; however, the development, deployment, licensing, or integration of AI systems into the Client's business is not included in the standard marketing engagement. Excluded AI-related services include: * AI Chatbot Development * AI Voice Assistant Development * AI Receptionist Setup * AI Calling Systems * AI Workflow Automation * AI Agent Development * AI Integration with CRM * AI Integration with Hospital Management Systems (HMS) * AI API Integration * AI Dashboard Development * Custom AI Software Development * AI Knowledge Base Development * AI Training & Fine-Tuning * AI Infrastructure Setup These services are available under separate commercial agreements. --- # **4. Software Development** The following services are outside the scope of the standard marketing agreement: * Mobile Application Development * Web Application Development * Hospital Management Software (HMS) * ERP Development * Patient Portal Development * Doctor Portal Development * Custom Software Development * API Development * System Integration * Database Development --- # **5. Third-Party Software Costs** The Client shall bear all costs associated with: * Software Licenses * Subscription Fees * Premium Marketing Tools * CRM Subscription Charges * AI Platform Charges * SMS Gateway Charges * Email Marketing Platform Charges * Domain & Hosting Fees * Cloud Services * Other third-party software expenses These charges are separate from Tech2Day's professional service fees. --- # **6. Scope Expansion** If the Client requests any excluded service during the engagement period, Tech2Day will: * Conduct a requirement analysis. * Share a separate commercial proposal. * Define the project scope and timeline. * Execute the project only after written approval and commercial acceptance. Such services shall not affect the existing marketing agreement unless mutually agreed. --- # **7. Service Clarification** Marketing support relating to an existing website, CRM, or software platform (such as content updates, campaign integration, or lead coordination) may be provided only if it falls within the approved scope of work. Technical development, programming, customization, or infrastructure management shall remain outside the standard marketing engagement. --- # **Acknowledgement** The Client acknowledges that the services listed in this section are **excluded** from the standard marketing package unless specifically included in the approved commercial proposal or covered under a separate written agreement. Any future request for these services shall be treated as an independent project and may involve additional commercial charges, timelines, and contractual terms. --- # **Our Commitment** Tech2Day Private Limited is committed to complete transparency regarding the scope of services. Clearly defining service inclusions and exclusions allows both parties to work with mutual understanding, prevents future misunderstandings, and ensures a professional, long-term business relationship. # **Revision Policy** ## **Commitment to Quality & Client Satisfaction** At **Tech2Day Private Limited**, client satisfaction is one of our highest priorities. We believe that every marketing asset should accurately represent the client's brand, objectives, and expectations. Our revision process is designed to encourage collaboration while ensuring efficient project execution and maintaining delivery timelines. --- # **1. Revision Eligibility** The Client may request revisions to marketing deliverables, including but not limited to: * Social Media Creatives * Posters * Banners * Reels * Videos * Digital Advertisements * Brochures * Branding Materials * Marketing Content * Other approved creative deliverables Revisions are intended to refine and improve the originally approved concept. --- # **2. Standard Revision Policy** Tech2Day believes in working collaboratively with the Client to achieve the desired outcome. Accordingly: * Reasonable revisions requested by the Client will be accommodated without hesitation. * Client satisfaction remains our primary objective throughout the creative process. * Our team will make sincere efforts to ensure that every deliverable meets the Client's expectations. As a general practice, Tech2Day may accommodate **up to ten (10) rounds of revisions** for a creative deliverable where reasonably required. --- # **3. Scope of Revisions** Revisions may include: * Text Corrections * Colour Adjustments * Image Replacement * Layout Refinements * Font Changes * Branding Adjustments * Minor Design Improvements * Caption Modifications * Subtitle Corrections * Small Video Editing Adjustments --- # **4. Major Scope Changes** A revision request shall be considered a **new scope of work** if it fundamentally changes the original approved concept, including but not limited to: * Complete redesign of an approved creative. * Creation of an entirely new concept. * Addition of new services not included in the original brief. * Significant changes after final approval. * Extensive restructuring of video content. * Requests arising from changes in business direction after production has commenced. Such requests may require revised timelines and additional commercial approval. --- # **5. Revision Timeline** Revision requests shall be processed based on: * Project complexity * Existing production schedule * Priority level * Resource availability Tech2Day will make reasonable efforts to complete revisions within an appropriate timeframe. --- # **6. Client Feedback** To ensure efficient execution, Clients are encouraged to: * Consolidate feedback into a single response wherever possible. * Clearly communicate all required changes. * Review deliverables thoroughly before providing approval. * Avoid multiple fragmented revision requests for the same deliverable. This helps reduce delays and improves project efficiency. --- # **7. Final Approval** Once a deliverable has been approved by the Client and published, any subsequent request involving redesign, redevelopment, or substantial modifications may be treated as a new assignment, depending on the nature of the request. --- # **8. Quality Commitment** Tech2Day is committed to delivering high-quality marketing materials that align with the Client's branding, business objectives, and approved creative direction. Our revision policy is designed to provide flexibility while maintaining project timelines, resource efficiency, and professional standards. --- # **Our Commitment** We value collaboration over limitation. Rather than restricting creativity through rigid revision policies, Tech2Day focuses on achieving the best possible outcome for every Client. We are committed to working together until the approved marketing deliverable accurately reflects the Client's vision, while ensuring that requests remain within the agreed project scope and are commercially sustainable. # **Contract Terms** ## **Minimum Engagement Period & Service Agreement** At **Tech2Day Private Limited**, every marketing engagement is built on a long-term growth strategy rather than short-term promotional activities. Sustainable marketing results require proper planning, execution, optimization, and continuous performance analysis. Accordingly, the following contractual terms shall govern the engagement between Tech2Day Private Limited and the Client. --- # **1. Minimum Contract Duration** The minimum service agreement shall be **Six (6) Months** from the official commencement date of the project. The engagement shall remain active throughout this period unless otherwise agreed in writing by both parties. This minimum duration enables Tech2Day to: * Develop a customized marketing strategy. * Build the hospital's brand presence. * Execute planned campaigns. * Analyze marketing performance. * Optimize campaigns based on real-time data. * Deliver sustainable and measurable business growth. Marketing outcomes generally require consistent execution over a period of time and cannot be guaranteed through short-term engagements. --- # **2. Service Commencement** The contract shall become effective only after: * Proposal Acceptance. * Execution of the Service Agreement. * Completion of the onboarding process. * Receipt of the applicable initial payment (if applicable). The official commencement date shall be mutually confirmed in writing. --- # **3. Monthly Billing** Although the agreement is for a minimum period of six (6) months, billing shall be conducted on a monthly basis. Invoices shall be generated in accordance with the agreed commercial terms. Monthly payments shall be made between the **1st and 5th** of every billing cycle. --- # **4. Continuity of Services** Tech2Day shall continue providing services throughout the contract period, subject to: * Timely payments. * Client cooperation. * Required approvals. * Availability of necessary information and access. Delays caused by pending approvals, missing information, or outstanding payments may impact project timelines. --- # **5. Early Termination by Client** If the Client wishes to discontinue the engagement before or after the minimum contract period, a **minimum thirty (30) calendar days' prior written notice** must be provided to Tech2Day. Verbal communication shall not be considered an official termination notice. The notice must be communicated through the designated official email. --- # **6. Notice Period Obligations** During the notice period: * The agreement shall remain active. * Tech2Day shall continue providing services as per the approved scope of work. * The Client shall continue fulfilling all contractual obligations, including payment obligations. * All scheduled marketing activities shall continue unless mutually agreed otherwise. The notice period shall be treated as a normal service month. --- # **7. Final Settlement** Before closure of the engagement, the Client shall: * Clear all outstanding invoices. * Reimburse approved third-party expenses. * Settle any additional approved commercial charges. Any pending dues must be cleared before the project is formally closed. --- # **8. Handover of Client Assets** Upon completion of the engagement and settlement of all outstanding payments, Tech2Day shall: * Remove its operational access from the Client's digital platforms. * Transfer applicable account access back to the Client (where required). * Hand over approved deliverables included within the agreed scope. The following proprietary assets shall remain the exclusive property of Tech2Day: * Internal Marketing Frameworks * AI Systems * Automation Workflows * Internal Templates * Operating Procedures * Marketing Methodologies * Business Processes * Proprietary Documentation --- # **9. Suspension of Services** Tech2Day reserves the right to suspend services in the event of: * Repeated payment defaults. * Breach of contractual obligations. * Misuse of Tech2Day's intellectual property. * Illegal or unethical business activities. * Abusive or unprofessional conduct towards Tech2Day personnel. Where practicable, reasonable written notice shall be provided before suspension. --- # **10. Contract Renewal** Upon successful completion of the initial six-month engagement, the agreement may be renewed on mutually agreed commercial terms. Renewal terms, revised scope, pricing, and duration shall be documented through a separate written agreement or renewal proposal. --- # **11. Force Majeure** Neither party shall be held liable for delays or failure in performance arising from events beyond their reasonable control, including but not limited to: * Natural disasters * Government restrictions * War or civil disturbances * Internet or telecommunications failures * Pandemic-related disruptions * Other unforeseen events beyond reasonable control Both parties shall make reasonable efforts to minimize the impact of such events. --- # **Mutual Commitment** This agreement is intended to establish a long-term professional partnership built on transparency, accountability, ethical business practices, and continuous growth. Both Tech2Day Private Limited and the Client agree to work collaboratively, fulfill their respective responsibilities, and maintain professional standards throughout the engagement period. --- ## **Contract Acknowledgement** By signing the Service Agreement, both parties acknowledge that they have read, understood, and agreed to the Contract Terms outlined in this document, including the minimum six (6) month engagement period, payment obligations, notice period requirements, and project closure procedures. # **Cancellation Policy** ## **Service Termination & Exit Policy** At **Tech2Day Private Limited**, we value long-term business relationships built on trust, transparency, and mutual commitment. However, we understand that business requirements may change over time. This Cancellation Policy outlines the procedure for terminating services while ensuring a smooth transition for both parties. --- # **1. Minimum Engagement Commitment** The Client acknowledges that all marketing services are provided under a **minimum contractual commitment of Six (6) Months**, as defined in the Service Agreement. Cancellation requests shall be governed by the terms outlined in this policy. --- # **2. Cancellation Notice** If the Client wishes to discontinue the services, a **minimum of Thirty (30) Calendar Days' prior written notice** must be provided to Tech2Day. The cancellation request must be submitted through the Client's authorized official email address. Verbal communication, WhatsApp messages, or informal discussions shall not be treated as official cancellation requests unless subsequently confirmed in writing. --- # **3. Service During Notice Period** During the notice period: * Tech2Day shall continue providing services as per the approved Scope of Work. * The Client shall continue to fulfill all contractual obligations, including timely payments. * All scheduled marketing activities may continue unless otherwise mutually agreed in writing. The notice period shall be treated as an active service period. --- # **4. Payment During Cancellation** The Client shall remain responsible for: * Monthly Professional Service Fees * Approved Third-Party Expenses * Outstanding Invoices * Applicable Taxes * Any additional services approved prior to the cancellation notice Cancellation of the agreement shall not release the Client from financial obligations incurred before the effective termination date. --- # **5. Final Settlement** Before the agreement is formally closed: * All outstanding invoices must be fully settled. * Third-party vendor payments must be cleared. * Additional approved commercial charges must be paid. * Financial reconciliation shall be completed by both parties. Only after successful settlement shall the engagement be considered officially closed. --- # **6. Handover of Client Assets** Upon completion of the cancellation process and clearance of all outstanding dues, Tech2Day shall: * Remove its operational access from the Client's accounts. * Transfer applicable administrative access back to the Client. * Handover approved deliverables included within the contracted scope of work. * Provide a reasonable transition for active marketing activities where applicable. --- # **7. Removal of Tech2Day Access** Following project closure, Tech2Day shall discontinue access to: * Social Media Platforms * Google Business Profile * Advertising Platforms * Marketing Tools * Communication Channels * Other project-related systems where management access had been granted. Clients are advised to change passwords and review administrative permissions after the handover process. --- # **8. Immediate Termination** Tech2Day reserves the right to suspend or terminate services with immediate effect, without observing the standard notice period, in the event of: * Fraudulent activities. * Illegal business practices. * Misuse of Tech2Day's intellectual property. * Deliberate non-payment. * Repeated breach of contractual obligations. * Abuse, harassment, or misconduct toward Tech2Day employees. * Requests that violate applicable laws or ethical standards. Where reasonably possible, written notice shall be provided. --- # **9. Effect of Termination** Upon termination: * All future service obligations shall cease. * Access to Tech2Day's internal systems, AI platforms, proprietary tools, workflows, and confidential methodologies shall immediately terminate. * Tech2Day shall retain ownership of its proprietary processes, frameworks, templates, automation systems, and internal documentation. --- # **10. Survival of Certain Obligations** The following obligations shall continue even after termination of the agreement: * Confidentiality * Intellectual Property Rights * Outstanding Payment Obligations * Non-Disclosure Commitments * Dispute Resolution Clauses * Applicable Legal Obligations --- # **Our Commitment** Tech2Day is committed to ensuring that every service engagement concludes professionally, transparently, and respectfully. Even in the event of cancellation, our objective is to facilitate an organized transition, protect both parties' interests, and maintain the highest standards of business ethics and professionalism. --- ## **Cancellation Acknowledgement** By executing the Service Agreement, the Client acknowledges and agrees to comply with the Cancellation Policy outlined in this document, including the notice period, payment obligations, asset handover process, and post-termination responsibilities. # **Confidentiality** ## **Protection of Confidential Information** At **Tech2Day Private Limited**, we recognize the importance of protecting confidential and proprietary information shared during the course of our business relationship. Both Tech2Day Private Limited ("Service Provider") and the Client ("Client") agree to maintain the confidentiality of all non-public information exchanged during the engagement and to use such information solely for the purpose of fulfilling the obligations under this Proposal and the Service Agreement. --- # **1. Definition of Confidential Information** "Confidential Information" includes, but is not limited to: ### **Client Information** * Business Plans * Marketing Strategies * Financial Information * Pricing Details * Patient Communication Materials * Hospital Operational Information * Doctor Profiles * Internal Documents * Login Credentials * Customer Databases * Commercial Discussions * Business Processes ### **Tech2Day Information** * Marketing Methodologies * AI Workflows * Business Frameworks * Internal SOPs * Proposal Templates * Campaign Strategies * Creative Concepts * Pricing Models * Automation Systems * Training Materials * Operational Processes * Proprietary Documentation --- # **2. Confidentiality Obligations** Both parties agree to: * Keep all Confidential Information strictly confidential. * Use Confidential Information only for the purpose of executing the agreed services. * Prevent unauthorized access or disclosure. * Take reasonable security measures to protect confidential data. * Ensure that employees, consultants, and authorized representatives who have access to Confidential Information are bound by appropriate confidentiality obligations. --- # **3. Non-Disclosure** Neither party shall disclose Confidential Information to any third party without the prior written consent of the other party, except where such disclosure is: * Required by law. * Required by a competent judicial or governmental authority. * Necessary for professional advisors who are themselves bound by confidentiality obligations. --- # **4. Exclusions** The confidentiality obligations shall not apply to information that: * Is publicly available through no fault of the receiving party. * Was lawfully known to the receiving party before disclosure. * Is independently developed without reference to the disclosed Confidential Information. * Is lawfully obtained from a third party without any confidentiality restriction. --- # **5. Intellectual Property Protection** Nothing contained in this Proposal or Service Agreement shall transfer ownership of any intellectual property belonging to either party. Tech2Day retains exclusive ownership of: * Marketing Frameworks * AI Systems * Internal Processes * Automation Workflows * Design Methodologies * Proposal Templates * Software Tools * Business Models * Proprietary Documentation The Client retains ownership of: * Business Identity * Brand Assets * Logos * Trademarks * Medical Content * Hospital Data * Business Information * Patient Information --- # **6. Data Security** Tech2Day shall implement reasonable administrative and operational measures to protect Client information from unauthorized access, misuse, or disclosure. However, Tech2Day shall not be liable for security incidents resulting from: * Client negligence. * Weak password management. * Unauthorized third-party access. * Platform vulnerabilities beyond Tech2Day's control. * Cybersecurity incidents affecting external platforms or service providers. --- # **7. Return or Deletion of Information** Upon termination of the engagement and subject to applicable legal and record-keeping requirements: * Tech2Day shall discontinue the use of the Client's confidential information for marketing activities. * Operational access provided by the Client shall be removed. * Confidential information shall be retained or securely disposed of in accordance with applicable business, legal, and regulatory requirements. --- # **8. Survival of Confidentiality** The obligations contained in this Confidentiality section shall continue to remain in effect even after the termination or expiration of the Service Agreement. Both parties shall continue to protect confidential information unless such information lawfully enters the public domain or disclosure is required by law. --- # **9. Breach of Confidentiality** Any unauthorized disclosure or misuse of Confidential Information may result in legal action, claims for damages, injunctive relief, or any other remedies available under applicable law. Nothing in this section limits either party's legal rights in the event of a breach. --- # **Our Commitment** Tech2Day Private Limited is committed to maintaining the highest standards of confidentiality, professionalism, and ethical business conduct. We treat every client's business information with the same level of care and responsibility that we apply to our own confidential business assets. Protecting your trust is fundamental to every partnership we build. --- ## **Confidentiality Acknowledgement** By accepting this Proposal and executing the Service Agreement, both parties acknowledge that they have read, understood, and agree to comply with the confidentiality obligations outlined in this section. # **Legal Terms & Conditions** ## **Governing Terms of the Service Engagement** This Proposal, together with the Service Agreement, defines the general legal terms governing the professional relationship between **Tech2Day Private Limited** ("Service Provider") and the Client ("Client"). These terms are intended to ensure transparency, accountability, and mutual protection throughout the engagement. --- # **1. Acceptance of Proposal** This Proposal shall become effective only after: * Acceptance by the Client. * Execution of the Service Agreement by both parties. * Completion of the onboarding process. * Fulfilment of any agreed commercial requirements. Until such time, this Proposal shall be treated as a business proposal only and shall not create any legally binding obligation. --- # **2. Scope of Services** Tech2Day shall provide only those services specifically mentioned in the approved Proposal, Quotation, or subsequent written amendments. Any additional service requested by the Client outside the approved scope shall be treated as a separate assignment and may attract additional commercial charges. --- # **3. Independent Service Provider** Tech2Day Private Limited acts as an independent professional service provider. Nothing contained in this Proposal shall be interpreted as creating: * Employer–Employee Relationship * Joint Venture * Partnership * Agency Relationship * Franchise Relationship * Ownership Interest between Tech2Day and the Client. --- # **4. Compliance with Applicable Laws** Both parties agree to comply with all applicable laws, rules, regulations, and governmental requirements relevant to their respective businesses. The Client remains solely responsible for: * Medical Compliance * Clinical Accuracy * Regulatory Approvals * Professional Licensing * Statutory Obligations * Healthcare Advertising Compliance Tech2Day shall rely upon the information officially provided by the Client. --- # **5. Marketing Performance Disclaimer** Marketing performance depends upon numerous factors beyond Tech2Day's reasonable control, including: * Market Competition * Patient Behaviour * Seasonal Demand * Economic Conditions * Platform Algorithms * Advertisement Budget * Client Reputation * Service Quality Accordingly, Tech2Day does not guarantee: * A fixed number of patients * Guaranteed business growth * Guaranteed leads * Guaranteed enquiries * Guaranteed revenue * Guaranteed search rankings * Guaranteed advertisement performance Our commitment is to provide professional marketing services using industry best practices and continuous optimization. --- # **6. Intellectual Property Rights** Unless otherwise agreed in writing: Tech2Day retains ownership of: * Internal Marketing Frameworks * Business Methodologies * AI Systems * Automation Processes * Templates * Standard Operating Procedures * Proprietary Documentation * Internal Software & Tools The Client retains ownership of: * Brand Identity * Logos * Trademarks * Hospital Information * Medical Content * Patient Information * Business Data --- # **7. Limitation of Liability** To the maximum extent permitted under applicable law, Tech2Day shall not be liable for: * Indirect Losses * Consequential Damages * Loss of Revenue * Loss of Profit * Business Interruptions * Reputation Damage arising from inaccurate client information * Third-Party Platform Failures * Government Restrictions * Force Majeure Events Tech2Day's liability, if any, shall be limited to the professional fees actually received for the relevant service period, unless otherwise required by law. --- # **8. Third-Party Platforms & Vendors** Tech2Day may coordinate with third-party vendors or digital platforms as part of the approved marketing activities. However, Tech2Day shall not be responsible for: * Platform Policy Changes * Advertisement Rejections * Vendor Delays * Vendor Pricing Changes * Account Suspensions caused by platform violations * Technical failures beyond Tech2Day's control --- # **9. Force Majeure** Neither party shall be liable for any delay or failure in performing its obligations due to events beyond its reasonable control, including but not limited to: * Natural Disasters * Fire * Flood * Pandemic * War * Civil Disturbance * Government Restrictions * Internet or Communication Failures * Power Failures * Other Force Majeure Events The affected party shall notify the other party as soon as reasonably practicable. --- # **10. Amendment of Agreement** No modification, amendment, or addition to this Proposal or the Service Agreement shall be valid unless made in writing and mutually approved by both parties. --- # **11. Dispute Resolution** In the event of any dispute arising out of or relating to this Proposal or the Service Agreement, both parties shall first attempt to resolve the matter through mutual discussion and good-faith negotiation. If the dispute cannot be resolved amicably, either party may seek appropriate legal remedies in accordance with applicable laws. --- # **12. Governing Law & Jurisdiction** This Proposal and the subsequent Service Agreement shall be governed by and construed in accordance with the laws of **India**. Subject to applicable law, the courts having jurisdiction over the registered office of **Tech2Day Private Limited** shall have exclusive jurisdiction over any legal proceedings arising from this engagement. --- # **13. Severability** If any provision of this Proposal or the Service Agreement is held to be invalid, illegal, or unenforceable by a competent authority, the remaining provisions shall continue in full force and effect. --- # **14. Entire Understanding** This Proposal, together with the approved commercial quotation, Service Agreement, and any mutually accepted written amendments, constitutes the complete understanding between Tech2Day Private Limited and the Client regarding the services described herein. It supersedes all prior discussions, proposals, emails, or verbal communications relating to the same subject matter. --- # **15. Good Faith** Both parties agree to conduct themselves with professionalism, integrity, transparency, and mutual respect throughout the engagement. The objective of this partnership is to build a long-term business relationship based on trust, collaboration, and shared success. --- # **Legal Acknowledgement** By signing the Service Agreement, the Client confirms that they have carefully read, understood, and accepted the Legal Terms & Conditions contained in this Proposal. Both parties acknowledge that these terms are intended to protect the interests of both Tech2Day Private Limited and the Client while supporting a transparent, ethical, and professional business relationship. # **Deliverables** ## **Service Deliverables** At **Tech2Day Private Limited**, every marketing engagement is customized according to the Client's business objectives, specialty, target audience, marketing priorities, and approved commercial proposal. Accordingly, the deliverables outlined below represent the categories of services that may be provided during the engagement. The exact deliverables, timelines, and frequency shall be governed by the approved Scope of Work and Commercial Proposal. --- # **1. Marketing Strategy Deliverables** Depending on the approved engagement, Tech2Day may deliver: * Marketing Strategy * Brand Positioning Strategy * Monthly Marketing Plan * Campaign Planning * Marketing Consultation * Growth Recommendations * Competitor Analysis * Market Research * AI-Based Marketing Insights --- # **2. Digital Marketing Deliverables** Deliverables may include: * Social Media Management * Digital Marketing Campaigns * Search Engine Optimization (SEO) * Google Business Profile Management * Performance Marketing Management * WhatsApp Marketing * Email Marketing * Online Reputation Management * Digital Awareness Campaigns --- # **3. Creative Design Deliverables** Creative deliverables may include: * Social Media Posters * Promotional Creatives * Festival Designs * Health Awareness Creatives * Infographics * Digital Flyers * Brochures * Standees * Banners * Presentation Designs * Branding Materials The quantity and frequency of creative deliverables shall be as defined in the approved Scope of Work. --- # **4. Video Production Deliverables** Where included in the approved proposal, Tech2Day may provide: * Promotional Videos * Doctor Profile Videos * Hospital Introduction Videos * Patient Awareness Videos * Reels & Shorts * Event Coverage * Interview Videos * Video Editing * Motion Graphics * Subtitle Integration Video production schedules shall be finalized based on mutual availability. --- # **5. Branding Deliverables** Branding services may include: * Brand Identity Support * Hospital Branding Materials * Internal Branding Concepts * Department Signage Designs * Reception Branding * Promotional Materials * Campaign Branding Production and installation charges are excluded unless specifically approved. --- # **6. Offline Marketing Deliverables** Depending on the engagement, Tech2Day may deliver: * Outdoor Campaign Planning * Print Design Coordination * Event Branding * Medical Camp Branding * Community Awareness Campaigns * Vendor Coordination * Promotional Material Design Third-party production and media costs are payable separately. --- # **7. Internal Hospital Marketing Deliverables** Where applicable, services may include: * Reception Branding * Waiting Area Content * Health Awareness Displays * Digital Screen Content * Patient Communication Materials * QR Code Campaigns * Department Branding * Internal Promotional Campaigns --- # **8. AI-Supported Marketing Deliverables** Tech2Day integrates Artificial Intelligence to support marketing activities through: * Market Analysis * Competitor Insights * Content Planning * Campaign Recommendations * Performance Monitoring * AI-Assisted Client Support * Marketing Intelligence AI supports the marketing process; final decisions and execution remain under the supervision of Tech2Day's professional team. --- # **9. Reporting Deliverables** Clients may receive: * Monthly Marketing Report * Campaign Performance Summary * Google Business Insights * Social Media Performance Overview * Advertisement Performance Summary (where applicable) * Marketing Recommendations * Monthly Review Meeting Notes Reports will be shared based on the approved reporting schedule. --- # **10. Client Support Deliverables** Throughout the engagement, Tech2Day shall provide: * Dedicated WhatsApp Communication Group * Dedicated Official Email Support * Assigned Marketing Coordinator * AI-Assisted Support * Monthly Review Meetings * Marketing Consultation * Ongoing Project Coordination Support shall be provided in accordance with the Working Hours and Service Level Agreement (SLA). --- # **Delivery Timelines** Deliverables shall be completed according to: * Approved Project Schedule * Marketing Calendar * Campaign Priority * Client Approvals * Operational Feasibility * Scope of Work Timelines may be revised where delays occur due to pending approvals, incomplete information, force majeure events, or changes requested by the Client. --- # **Scope of Deliverables** Only those deliverables specifically mentioned in the approved Commercial Proposal and Scope of Work shall be considered part of the engagement. Any additional request outside the agreed scope shall be treated as a separate service and may require: * Additional Timeline * Commercial Approval * Revised Proposal * Written Client Approval --- # **Our Commitment** Tech2Day Private Limited is committed to delivering every approved service with professionalism, creativity, transparency, and strategic excellence. Our focus is not merely on delivering marketing materials but on providing measurable value, strengthening healthcare brands, improving patient engagement, and supporting the long-term growth of every Client we serve. # **Reporting Structure** ## **Transparent Reporting. Measurable Performance. Continuous Improvement.** At **Tech2Day Private Limited**, we believe that every client deserves complete visibility into the progress of their marketing activities. Our reporting structure is designed to ensure transparency, accountability, and informed decision-making by providing regular updates on completed work, campaign performance, and future marketing plans. Reports are prepared based on the services included in the approved Scope of Work and are discussed during the Monthly Review Meeting. --- # **Reporting Objectives** Our reporting process is designed to: * Maintain complete transparency. * Track marketing performance. * Measure campaign effectiveness. * Identify growth opportunities. * Monitor business progress. * Support strategic decision-making. * Continuously optimize marketing activities. --- # **Reporting Frequency** Tech2Day follows the reporting schedule below: | Report Type | Frequency | | ----- | ----- | | Project Updates | As Required | | Campaign Updates | During Active Campaigns | | Monthly Performance Report | Once Every Month | | Monthly Review Meeting | Once Every Month | | Strategic Recommendations | Monthly or As Required | --- # **Monthly Performance Report** A comprehensive Monthly Performance Report may include: ### **Marketing Activities** * Summary of completed activities * Campaigns executed * Creative work delivered * Videos produced * Branding initiatives completed * Offline marketing activities (where applicable) --- ### **Digital Marketing Performance** Depending on the approved services, reports may include: * Social Media Growth * Audience Reach * Impressions * Engagement Metrics * Google Business Performance * Website Traffic (if applicable) * SEO Progress (if applicable) * Online Reputation Summary --- ### **Advertisement Performance** Where advertisement management is included, reports may include: * Campaign Status * Budget Utilization * Reach * Clicks * Leads / Enquiries (where measurable) * Cost Analysis * Optimization Summary Actual performance depends on platform algorithms, market conditions, competition, and approved advertisement budgets. --- ### **AI Marketing Insights** Where applicable, Tech2Day may provide AI-assisted insights regarding: * Market Trends * Audience Behaviour * Competitor Activity * Content Performance * Marketing Opportunities * Campaign Improvement Suggestions All insights are reviewed by our marketing professionals before being shared with the Client. --- # **Monthly Review Meeting Report** During the Monthly Review Meeting, the following topics may be discussed: * Previous Month Performance * Completed Deliverables * Marketing Achievements * Business Updates * Campaign Analysis * Challenges Encountered * Recommendations * Upcoming Marketing Activities * Next Month Action Plan Meeting discussions may be documented and shared where necessary. --- # **Communication of Reports** Reports may be shared through the Client's official communication channels, including: * Official Email * Dedicated WhatsApp Group * Online Review Meetings * Presentation Documents * PDF Reports --- # **Report Accuracy** All reports are prepared using information available from: * Marketing Platforms * Advertising Platforms * Social Media Analytics * Google Business Insights * Internal Marketing Records * Third-Party Analytics (where applicable) Certain performance data depends on external platforms and may vary due to platform reporting methodologies. --- # **Confidentiality of Reports** All reports prepared by Tech2Day are confidential and intended solely for the Client. Reports shall not be reproduced, distributed, published, or shared with third parties without the prior written consent of Tech2Day Private Limited. --- # **Continuous Improvement** Reporting is not limited to presenting statistics. Every report is prepared with the objective of identifying opportunities for improvement, optimizing marketing performance, and supporting long-term business growth. Recommendations provided in each report are intended to help the Client make informed marketing decisions based on actual performance and evolving market trends. --- # **Our Commitment** Tech2Day Private Limited is committed to maintaining complete transparency throughout the engagement. Our reporting process ensures that every Client clearly understands: * What has been delivered. * What has been achieved. * What improvements are recommended. * What activities are planned next. By combining structured reporting, strategic analysis, and AI-assisted insights, we enable healthcare organizations to make confident, data-driven marketing decisions while building a long-term partnership focused on measurable growth. # **Approval Process** ## **Flexible Approval Workflow** At **Tech2Day Private Limited**, we understand that every healthcare organization has different operational preferences. Some clients prefer to review every creative before publication, while others entrust our team with complete marketing management. To accommodate both approaches, Tech2Day offers two structured approval models. --- # **Approval Model 1 – Client Approval Workflow** Under this model, all major marketing deliverables are shared with the Client for review before publication. The approval process generally includes: * Creative Design Review * Social Media Posts * Posters * Reels * Videos * Promotional Campaigns * Branding Materials * Advertisement Creatives * Marketing Content Only after receiving the Client's approval will Tech2Day proceed with publishing or execution. --- # **Approval Model 2 – Managed Marketing Workflow** Clients who prefer a completely managed marketing experience may authorize Tech2Day to independently plan and execute marketing activities. Under this workflow, Tech2Day will: * Plan monthly campaigns. * Develop creative concepts. * Design marketing materials. * Schedule and publish content. * Optimize campaigns. * Implement marketing strategies based on industry trends, audience behaviour, AI insights, and approved brand guidelines. Regular updates will continue to be shared through the designated communication channels. --- # **Selection of Approval Workflow** The preferred approval workflow shall be finalized during the onboarding process and documented in the Scope of Work. The selected workflow may be changed later by mutual written agreement. --- # **Client Feedback** Where the Client Approval Workflow is selected, the Client is requested to: * Review submitted materials promptly. * Consolidate feedback wherever possible. * Clearly communicate required changes. * Provide approvals within a reasonable timeframe. Delays in approvals may affect planned marketing schedules. --- # **Marketing Decisions** For Clients using the Managed Marketing Workflow, Tech2Day shall make operational marketing decisions based on: * Business Objectives * Approved Brand Guidelines * Market Research * Industry Best Practices * Audience Behaviour * AI-Assisted Insights * Marketing Performance Our objective is to ensure timely execution without compromising quality or strategic direction. --- # **Mandatory Client Approval** Regardless of the selected workflow, Tech2Day will obtain the Client's approval before publishing or implementing any content involving: * New Service Launches * New Pricing or Packages * Medical Claims * Treatment Claims * Offers or Discounts * Legal Announcements * Regulatory Information * Public Statements * Sensitive Business Communications This ensures compliance with healthcare regulations and protects the Client's brand reputation. --- # **Approval Communication** Approvals may be provided through: * Official Email * Dedicated WhatsApp Group * Written Confirmation During Meetings For legal, commercial, or regulatory matters, Tech2Day may request approval through official email for documentation purposes. --- # **Deemed Delay in Approval** If marketing materials remain pending due to delayed Client feedback or approvals, Tech2Day may revise the publication schedule accordingly. Tech2Day shall not be held responsible for delays in campaign execution arising from pending approvals. --- # **Revision After Approval** Once a deliverable has been approved by the Client and published, any substantial redesign or change requested thereafter may be treated as a new assignment and may be subject to revised timelines and additional commercial terms, depending on the nature of the request. --- # **Our Commitment** Our approval process is designed to balance flexibility, efficiency, and accountability. Whether the Client prefers complete oversight or a fully managed marketing experience, Tech2Day ensures that every campaign is professionally planned, strategically executed, and aligned with the Client's business objectives while maintaining transparency and consistent communication. # **Proposal Acceptance & Signature Page** ## **Acceptance of Proposal** This Proposal has been carefully reviewed by both parties. By signing below, the Client acknowledges that they have read, understood, and agreed to the terms, conditions, scope of services, commercial terms, policies, and responsibilities outlined in this Proposal. The Client further confirms that they are authorized to enter into this engagement on behalf of the respective Hospital / Clinic / Organization. This Proposal shall become effective upon execution by both parties and shall remain subject to the accompanying Service Agreement, if applicable. --- # **Client Information** **Hospital / Clinic Name** --- **Authorized Representative** --- **Designation** --- **Mobile Number** --- **Email Address** --- **Business Address** --- --- # **Tech2Day Private Limited** **Authorized Representative** --- **Designation** --- **Mobile Number** --- **Official Email** --- **Office Address** --- --- # **Declaration** The undersigned parties hereby confirm that: * They have read and understood the contents of this Proposal. * They agree to the Scope of Services and Deliverables. * They accept the Commercial Proposal and Payment Terms. * They acknowledge the Working Hours, Service Level Agreement (SLA), and Communication Policy. * They understand the Third-Party Payment Policy and Advertisement Payment Policy. * They agree to the Website, CRM, and AI Integration Exclusions. * They accept the Contract Terms, Cancellation Policy, Confidentiality, and Legal Terms & Conditions. * They agree to work together in good faith, maintaining professionalism, transparency, and mutual respect throughout the engagement. --- # **Client Acceptance** **Authorized Signatory** Name: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Designation: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Signature: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Company Seal: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Date: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Place: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ --- # **Tech2Day Private Limited Acceptance** **Authorized Signatory** Name: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Designation: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Signature: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Company Seal: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Date: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Place: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ --- # **Contact Information** ## **Tech2Day Private Limited** **Registered Office** --- **Phone** --- **Email** --- **Website** --- --- ## **Thank You** **Thank you for choosing Tech2Day Private Limited as your Healthcare Marketing Partner.** We look forward to building a long-term relationship based on trust, innovation, transparency, and measurable business growth. ### **Tech2Day is not just a marketing company.** ### **We become your dedicated healthcare marketing team.** # **Annexures** ## **Supporting Documents & Client Information** The following annexures form an integral part of this Proposal. These documents provide detailed commercial, operational, and project-specific information that may vary from one client to another. The annexures are intended to be updated for each individual client while the main proposal remains unchanged. --- # **Annexure – A** ## **Client Information Sheet** ### **Organization Details** **Hospital / Clinic Name** --- **Branch Name (If Applicable)** --- **Hospital Type** ☐ Multispeciality Hospital ☐ Single Speciality Hospital ☐ Clinic ☐ Diagnostic Centre ☐ Dental Clinic ☐ Eye Hospital ☐ Fertility Centre ☐ Other --- **Year of Establishment** --- **Website** --- **Official Email** --- **Phone Number** --- **Business Address** --- --- --- ### **Primary Contact Person** Name --- Designation --- Mobile Number --- Email Address --- --- # **Annexure – B** ## **Scope of Work (SOW)** The services approved for this engagement are listed below. | Service | Included | Remarks | | ----- | ----- | ----- | | Digital Marketing | ☐ Yes ☐ No | | | Social Media Management | ☐ Yes ☐ No | | | SEO | ☐ Yes ☐ No | | | Google Business Profile | ☐ Yes ☐ No | | | Video Production | ☐ Yes ☐ No | | | Photography | ☐ Yes ☐ No | | | Creative Design | ☐ Yes ☐ No | | | Branding | ☐ Yes ☐ No | | | Internal Hospital Marketing | ☐ Yes ☐ No | | | Offline Marketing | ☐ Yes ☐ No | | | Advertisement Management | ☐ Yes ☐ No | | | Marketing Consultation | ☐ Yes ☐ No | | | AI Support | ☐ Yes ☐ No | | Additional Notes: --- --- --- # **Annexure – C** ## **Commercial Proposal** ### **Professional Service Fee** Monthly Professional Charges ₹ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ GST ₹ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Total Monthly Charges ₹ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Contract Duration ☐ Six Months ☐ Twelve Months ☐ Custom --- Billing Cycle ☐ Monthly ☐ Quarterly Payment Due Date **1st to 5th of Every Month** --- # **Annexure – D** ## **Third-Party Services** The following third-party services are excluded from the professional service fee unless specifically approved. | Service | Included | Client Responsibility | | ----- | ----- | ----- | | Google Ads Budget | ☐ | Client | | Meta Ads Budget | ☐ | Client | | Printing | ☐ | Client | | Outdoor Advertising | ☐ | Client | | Metro Advertising | ☐ | Client | | Newspaper Ads | ☐ | Client | | Radio Ads | ☐ | Client | | Media Buying | ☐ | Client | | Event Expenses | ☐ | Client | | Other | ☐ | Client | --- # **Annexure – E** ## **Communication Matrix** | Activity | Responsible Person | Communication Mode | | ----- | ----- | ----- | | Project Coordination | | WhatsApp / Email | | Marketing Strategy | | Meeting | | Creative Approvals | | WhatsApp / Email | | Billing | | Email | | Monthly Review | | Online / Offline Meeting | | Emergency Communication | | WhatsApp | --- # **Annexure – F** ## **Client Access Checklist** Before project commencement, the following access shall be provided where applicable. ☐ Facebook Page ☐ Instagram Account ☐ Meta Business Manager ☐ Google Business Profile ☐ Google Ads Account ☐ YouTube Channel ☐ Website Access (if applicable) ☐ Domain Access (if applicable) ☐ Hosting Access (if applicable) ☐ Brand Logo ☐ Brand Guidelines ☐ Doctor Profiles ☐ Hospital Images ☐ Existing Marketing Materials ☐ Other --- --- # **Annexure – G** ## **Monthly Deliverables Tracker** | Deliverable | Planned | Completed | Remarks | | ----- | ----- | ----- | ----- | | Marketing Plan | | | | | Creative Designs | | | | | Videos | | | | | Social Media Posts | | | | | Google Business Updates | | | | | Advertisement Campaigns | | | | | Reports | | | | | Monthly Review Meeting | | | | --- # **Annexure – H** ## **Change Request Form** Request Date --- Requested By --- Description of Requested Change --- --- Reason for Change --- Impact on Timeline --- Additional Commercial Impact --- Client Approval --- Tech2Day Approval --- --- # **Annexure – I** ## **Project Closure Checklist** Before project completion, the following shall be verified. ☐ All Deliverables Completed ☐ Final Invoice Cleared ☐ Third-Party Payments Cleared ☐ Client Assets Handed Over ☐ Platform Access Removed ☐ Final Review Meeting Conducted ☐ Client Feedback Collected ☐ Project Closure Confirmation Issued --- # **Annexure – J** ## **Version Control** | Version | Date | Changes | Approved By | | ----- | ----- | ----- | ----- | | 1.0 | | Initial Proposal | | | 1.1 | | | | | 1.2 | | | | | 2.0 | | | | --- ## **End of Proposal** **Tech2Day Private Limited** **AI-Powered Healthcare Marketing Partner** *"Tech2Day is not just a marketing company. We become your dedicated healthcare marketing team."* # **Client Details** ## **Proposal Information** | Particular | Details | | ----- | ----- | | Proposal Title | Healthcare Marketing Proposal | | Proposal Reference No. | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Proposal Date | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Proposal Version | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Proposal Valid Until | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | --- # **Client Information** | Particular | Details | | ----- | ----- | | Hospital / Clinic Name | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Branch Name (If Applicable) | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Type of Organization | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Year of Establishment | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Medical Specialties | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Number of Branches | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Website | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Official Email | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Official Phone Number | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Emergency Contact Number | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | --- # **Registered Address** **Address Line 1** --- **Address Line 2** --- **City** --- **State** --- **PIN Code** --- **Country** --- --- # **Authorized Representative** | Particular | Details | | ----- | ----- | | Full Name | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Designation | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Mobile Number | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Official Email | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | --- # **Primary Business Objectives** Please indicate the primary objectives for this engagement: ☐ Brand Awareness ☐ Increase Patient Footfall ☐ Lead Generation ☐ Doctor Branding ☐ Hospital Branding ☐ Improve Online Reputation ☐ Increase Google Visibility ☐ Social Media Growth ☐ Patient Education ☐ Video Marketing ☐ Internal Hospital Branding ☐ Offline Marketing ☐ Performance Advertising ☐ Community Outreach ☐ Other: \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ --- # **Services Included in This Proposal** Please mark the approved services: | Service | Included | | ----- | ----- | | Digital Marketing | ☐ | | Social Media Management | ☐ | | Search Engine Optimization (SEO) | ☐ | | Google Business Profile Management | ☐ | | Creative Design | ☐ | | Video Production | ☐ | | Photography | ☐ | | Branding | ☐ | | Internal Hospital Marketing | ☐ | | Offline Marketing | ☐ | | Performance Marketing | ☐ | | Advertisement Management | ☐ | | Marketing Consultation | ☐ | | AI Support | ☐ | | Monthly Review Meetings | ☐ | --- # **Commercial Summary** | Particular | Details | | ----- | ----- | | Contract Duration | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Billing Cycle | Monthly | | Monthly Professional Fee | ₹ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | GST (If Applicable) | ₹ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Total Monthly Amount | ₹ \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Payment Due Date | 1st to 5th of Every Month | --- # **Project Timeline** | Activity | Tentative Date | | ----- | ----- | | Proposal Acceptance | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Agreement Signing | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Onboarding | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Requirement Collection | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Access Collection | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Marketing Planning | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Project Go-Live Date | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | First Monthly Review Meeting | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | --- # **Tech2Day Project Team** | Role | Assigned To | | ----- | ----- | | Account Manager | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Marketing Strategist | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Graphic Designer | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Video Production Lead | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Performance Marketing Specialist | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | | Client Success Coordinator | \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ | --- # **Official Communication Details** ## **Tech2Day Private Limited** **Relationship Manager** --- **Official Email** --- **Official Mobile Number** --- **Dedicated WhatsApp Number** --- --- # **Notes** --- --- --- --- --- ### **Internal Use Only** | Item | Status | | ----- | ----- | | Proposal Approved | ☐ | | Agreement Signed | ☐ | | First Payment Received | ☐ | | Client Onboarded | ☐ | | WhatsApp Group Created | ☐ | | Official Email Shared | ☐ | | Required Access Received | ☐ | | Marketing Started | ☐ |